Killing Your Live Event

Killing Your Live Event


by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

fireblog

I’ve been speaking to lots of people who really feel as though they need to reinvent their live event but struggle with how best to go about it.

The idea that I’ve found most effective in guiding them is simple…

What competitive event would you build that would make yours obsolete?

Booth Interaction Design

Booth Interaction Design


by Ken Dec, EVP of Marketing & Client Strategies

Powerfully Combining Story with Structure

Exhibitors often think structure first, “I need a counter, a seating area, some storage,” etc., when driving the best ROI requires thinking about Story first, then Structure.