Shop.org Case Study​

NRF is the world's largest retail trade association representing retailers of all types from the US and around the world. Shop.org is their annual e-commerce conference that delivers insights into the future of the digital retail industry.

To meet NRF's objective of driving greater attendee engagement, The Expo Group created a seamless experience to match the level of reinvention and transformation happening across the entire event.

Killing Your Live Event

Killing Your Live Event


by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

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I’ve been speaking to lots of people who really feel as though they need to reinvent their live event but struggle with how best to go about it.

The idea that I’ve found most effective in guiding them is simple…

What competitive event would you build that would make yours obsolete?