The Expo Group Launches Event Technology Platform ExpoSuite™

Trade Show and Events Leader Wraps Agile Show Management, Exhibitor and Attendee Tech into Single Experience 

Irving, Texas – Dec. 11, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, continues to make life easier for clientele with smart, seamless technology tools. 

“Technology is at the center of our lives, disrupting entire industries, including our own,” says The Expo Group Chief Sales Officer Toby Purdy. “To remain relevant and grow businesses, technology is required. Our ExpoSuite™ single

suitcaseOur suitcases are packed and ready to travel this holiday season and we would love to see you! 

December 2018

  • Stop by our booth 1027 at IAEE Expo! Expo! 2018 in New Orleans December 11 - 13.  And don't miss Dana Freker Doody's session on Elevating Events with Pop-Up Principles on Thursday! 

January 2019

No matter where your travels take you during the holidays, we hope you have a wonderful and safe journey! 

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And looking ahead to January....

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Congratulations to our employee spotlight for December 2018: Diane Billotti. 


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by Ken Dec, EVP, Marketing and Client Strategies at The Expo Group


Chatbots, software designed to simulate conversation with human users, especially over the Internet, are increasingly the first line of communication between consumer and brand in a host of categories and applications – ecommerce, financial services, customer service, live events and more.

This AI technology has proven highly effective at improving the consumer experience because what experience designers have learned over time, and now put into practice through bots, is that some 85%-90% of what consumers want to know is

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Rachel Wimberly

newpodcastlogo (Custom)Welcome to the December  2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

As we wind down 2018, it's time to look ahead with our guest this month, the newly announced VP of Business Development for Tarsus US and our good friend Rachel Wimberly.  Rachel shares her considerable insight on what’s driving growth for trade shows in 2019 and big-picture global trends she sees happening in the new year.

We also get a sneak peek at Dana's session at IAEE Expo! Expo! about Elevating Events with Pop-Up Principles


The Expo Group’s Ken Dec Joins Forbes Communications Council

Marketing Leader Accepted Into Invitation-Only Community for Executives in Communications, Marketing and PR

Irving, Texas – Dec. 2, 2018 – Ken Dec of The Expo Group, an exhibitions and events partner that invests in growth, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations.
Dec, a 30-year marketing veteran, is Executive Vice President, Marketing and Client Strategies at The Expo Group. He was vetted and selected for Forbes

by Dana Freker Doody VP, Communications and Public Relations

thank youarticleMindfulness, wellness and planning for the whole person are variations of a theme running through the events world: Attendees are people too. As people, attendees — and the rest of your stakeholders including exhibitors, sponsors, speakers and even press — need to understand how your event makes them a better employee, better leader, even a better person.

The science of happiness is increasingly being studied, and prevalent among those pushing for a greater understanding of how humans can be happier is best-selling author Shawn

Get a head start on the new year with your very own The Expo Group calendar.  This calendar is suitable for printing on 11" by 17" paper and is completely free. 


Download yours today right here. 2019 Calendar

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And looking ahead to December! 

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Kristin Grons

newpodcastlogo (Custom)Welcome to the November 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Our guest this month is Branded Marketing Manager Kristin Grons recorded live from the AAPEX show in Las Vegas.  Kristin shares her thoughts on measuring success at trade shows, how exhibiting fits into her whole branding, marketing and communications strategy and more.   Todd and Dana share insights from their recent webinar on exhibitor education and we invited listeners to visit us at IAEE Expo! Expo! to get a special prize!  


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Events firm lands on Dallas 100 list for fifth time

Irving, Texas – Nov. 1, 2018 – The Expo Group, an exhibitions and events partner that invests in our client growth, has been named one of the fastest-growing companies in the Dallas-Fort Worth Metroplex by the Southern Methodist University Cox School of Business. The company's commitment to growing its clients’ revenues and achieving their objectives has resulted in an upward trajectory for the privately owned firm.
“Our phenomenal team of employees across the United States are clearly committed to amazing our clients, and we have been


Looking for ways to grow attendee, exhibitor and sponsor participation and revenue? You can find them at The Expo Group's booth #1027 at IAEE Expo! Expo!  Check out your personal invite from our VP of Communications and Public Relations Dana Freker Doody. 

Click below to register or add us to your expo plan and we will see you in New Orleans!

University of Florida alumni and supporters are ready to "Go Greater" during their school funding campaign. 

Three of the top-five largest public school funding campaigns discussed in a recent article from The Wall Street Journal were supported by the team at Level5. As David Bass from the Council for Advancement and Support of Education told WSJ: “…private support has become mission critical for a lot of these institutions.”

University of Michigan has raised $5 billion, with University of Washington, the University of North Carolina at Chapel Hill, the University of Florida and the University

From determining objectives and goal-setting to bad booth behavior and trade show terms, this webinar (now available on demand) from The Expo Group's Todd Carruth and Dana Freker Doody will provide details on exhibitor education and how show organizers can help them have a successful show. 



Also available for download: Exhibiting 101: What Your Exhibitors Need to Know Information Sheet. 

binary-1327493 640Personal branding is a popular topic, yet few seem to understand what it is or the benefits it offers. At the recent TSNN Awards in Louisville, Kentucky, personal and business branding expert Carrie Lannon shared her insights to help individuals and businesses determine their optimal brand identity to attract the opportunities that they desire.

“I find that clients are often so close to their own work that they need an outside perspective to determine if their branding, which includes messaging and image, are working to their best advantage,” says Carrie.  “This is especially true of any

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Image courtesy of the Cobo Center

One of the most striking things about the announcement from Detroit Auto Dealers Association, which organizes the big North American International Auto Show, was the conceptual video presentation shared with all their stakeholders upon announcing an entirely new experience for 2020.

The association considered not just how to make small evolutionary changes to capture an increasingly fragmented audience, but announced a revolutionary change in the experience including new dates, places and activations that make up the Detroit Auto Show. They are

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Carrie Lannon

newpodcastlogo (Custom)Welcome to the October 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month our hosts Dana Freker Doody and Todd Carruth visit with strategist, consultant and public speaker Carrie Lannon on the importance of personal branding. The interview starts at the 10 minute mark. We also share info on a great session from our VP of Creative Nicole O'Leary about multi-generational design, some notes from the recent CEIR Predict conference and Corey Kelley explains the future of blockchain.  Look for a webinar

by Dana Freker Doody VP Communications and Public Relations

Is your frame too small? Consider the borders placed around your event that may no longer serve your stakeholders. Art lovers, imagine a frame so small you see only Mona Lisa’s eyes but not her smile. She would no longer be hanging in the Louvre. Been on Facebook lately? That wide cover photo frame with minimal height that forces you to choose which segment of your photo to display is so annoying.

Your attendees, exhibitors, sponsors, press, members -- and perhaps more importantly your non-attendees and non-exhibitors—may feel the