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Managing an exhibit portfolio is complex: from consistent delivery of your brand and brand experience to different audiences across different exhibit sizes and locations, to cost-effectively managing the shipping and logistics of moving exhibits from show-to-show, to timely exhibit refurbishment, repair and replacement. There are LOTS of moving parts and getting it right is crucial to proving the ROI of your brand’s exhibit investments.

This webinar will provide you with helpful ways to make sure your exhibit portfolio and program is both effective AND efficient.

Click here to register now


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Four Industry Professionals To Be Honored with The Expo Group Show Manager of the Year Award

Irving, Texas – June 28, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has announced The Expo Group Show Manager of the Year (SMOTY) Awards for 2018. Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the TSNN Awards.

“These are top-notch professionals advancing the objectives of not just their organizations but also their trade show community’s attendees, exhibitors, sponsors and partners


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Join The Expo Group at these events in the month of July: 

  • July 15-17 CASE Summit for Leaders in Advancement in New York
    • We are a Silver Sponsor of CASE Summit, and you can find Dana Freker Doody, Michael Preston and Matt Collins in Booth 2
  • July 22-25 IAVM VenueConnect in Toronto, Canada. 
    • We are proud to be a Global Partner of the International Association of Venue Managers.
      • On Monday, July 23, Dana Freker Doody will present “Who Moved Our Chairs?” discussing the current need for venue managers to be flexible with room sets as event planners seek strategically to create inspiring

by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

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I’ve been speaking to lots of people who really feel as though they need to reinvent their live event but struggle with how best to go about it.

The idea that I’ve found most effective in guiding them is simple…

What competitive event would you build that would make yours obsolete?

What would you develop that would be so compelling that attendees or exhibitors or sponsors or all of them would flee your live event to go to the competitive one?

Here’s why brainstorming how to 'kill' your live event is the best approach


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Jason Falls

newpodcastlogo (Custom)Welcome to the July 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Thanks for listening to The Exposure Podcast from The Expo Group.

This month, Todd and Dana talk with Jason Falls about digital marketing, influencer campaigns, and some takeaways from Jason's upcoming session at the TSNN Awards in August.  

We also congratulate the 2018 The Expo Group Show Manager of the Year Award honorees and discover where in the world Dana Freker Doody is headed to this month.  

Corey Kelley brings another digital


This excerpt is reprinted here with permission from Facilities & Destinations magazine.  Click here to view the Spring issue online. 

On The Agenda; Trade Show Floor Trends

These immersive environments are evolving into much more than a "box"  for exhibitors 

Ken Dec, EVP, Marketing and Client Strategies, The Expo Group 
Dana Freker Doody, VP, Communications and Public Relations, The Expo Group
Meaghan Girouard, Designer, The Expo Group
Clay Lovelace, VP of Design and Creative Services, GES 
Danielle Puceta, Vice President, Digital Office, Freeman

By George Seli

There are many aspects


We are celebrating Exhibitions Day on June 6, an annual event that shines a spotlight on the power of events and trade shows. Bringing buyers and sellers together has a huge impact on the economy, with data showing we are all involved in a $91 Billion industry.

Exhibitions and events contribute over $91 billion to the U.S. GDP each year. 

“Recent data shows the economic contribution of events, which includes direct spending of organizers, exhibitors, attendees and venues, totaled $91 billion in 2017,” said Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.


Capture, Keep and Catapult Every Audience Every Time Webinar Replay  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

Did you miss this webinar from The Expo Group last month?  - Register here and watch the replay instantly! 

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

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We are facing a serious crisis in society today…a crisis of attention. Believe it or not,


Terence Donnelly CMP,CEM

Welcome to the June 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

  • This month, we jump into Exhibitions Day or (Global Exhibitions Day- officially on June 6). Todd and Dana talk about the impact the Exhibitions and Events Industry has on the U.S. economy.
  • Our guest this month is Terence Donnelly from Experient and head of the PCMA Advocacy Task Force. He shares the reasons for his passion for the industry and the key topics that are being delivered to Capitol Hill on Exhibitions Day.
  • We

Capture, Keep and Catapult Every Audience Every Time Webinar  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

This webinar from The Expo Group will be on Wednesday, May 23 at 12 noon/1pm Eastern - Register here

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

Background

We are facing a serious crisis in society today…a crisis of attention. Believe it or not, technology is


Belonging was the theme the SFN story distilled to, and this video was one piece of the marketing campaign designed to overcome political climate and boost SFN attendance.

With international abstract submissions down in some areas almost 40% for their 2017 Annual Meeting, the Society for Neuroscience had great concern about a potential equivalent drop in international registrations due to:
  • Growing, or at least more prevalent anti-science sentiment in the U.S.
  • Fears that the U.S. travel ban would significantly discourage potential international attendees from registering (and attending


Amy Schwandt

Welcome to the May 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we visit with Amy Schwandt from AC Business Media and a 2016 The Expo Group Show Manager of the Year award honoree.  Amy shares her thoughts on what makes a good show manager, how to really connect with your clients and what her award and nomination meant to her. 

We also talk about some takeaways from XDP and how it's imperative to treat your attendees, exhibitors and sponsors like people and remember the human factor. 

Plus


On April 12, 2018, The Expo Group joined leaders from across the meetings and events industry for the third annual Global Meetings Industry Day (GMID) to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities. 206 events were in 41 countries, making this the best and biggist GMID yet. 

By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the Meetings Mean Business coalition brings the industry together to


 

XDP or Xperience Design Project, the re-invented event created by American Society of Association Executives, creates a forum for association pros to dig into the “hows” and “whys” of design thinking. Addressing why design thinking matters and how it can impact events, exhibits and trade shows is leading The Expo Group and many of our clients and prospects to new, reinvented experiences.

Discovering new ideas, new looks, and new ways to bring buyers and sellers together are how many smart meeting professionals are finding or recovering revenue streams and advocacy channels to make a big