This excerpt is reprinted here with permission from Facilities & Destinations magazine.  Click here to view the Spring issue online. 

On The Agenda; Trade Show Floor Trends

These immersive environments are evolving into much more than a "box"  for exhibitors 

Ken Dec, EVP, Marketing and Client Strategies, The Expo Group 
Dana Freker Doody, VP, Communications and Public Relations, The Expo Group
Meaghan Girouard, Designer, The Expo Group
Clay Lovelace, VP of Design and Creative Services, GES 
Danielle Puceta, Vice President, Digital Office, Freeman

By George Seli

There are many aspects


We are celebrating Exhibitions Day on June 6, an annual event that shines a spotlight on the power of events and trade shows. Bringing buyers and sellers together has a huge impact on the economy, with data showing we are all involved in a $91 Billion industry.

Exhibitions and events contribute over $91 billion to the U.S. GDP each year. 

“Recent data shows the economic contribution of events, which includes direct spending of organizers, exhibitors, attendees and venues, totaled $91 billion in 2017,” said Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.


Capture, Keep and Catapult Every Audience Every Time Webinar Replay  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

Did you miss this webinar from The Expo Group last month?  - Register here and watch the replay instantly! 

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

Background

We are facing a serious crisis in society today…a crisis of attention. Believe it or not,


Terence Donnelly CMP,CEM

Welcome to the June 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

  • This month, we jump into Exhibitions Day or (Global Exhibitions Day- officially on June 6). Todd and Dana talk about the impact the Exhibitions and Events Industry has on the U.S. economy.
  • Our guest this month is Terence Donnelly from Experient and head of the PCMA Advocacy Task Force. He shares the reasons for his passion for the industry and the key topics that are being delivered to Capitol Hill on Exhibitions Day.
  • We

Belonging was the theme the SFN story distilled to, and this video was one piece of the marketing campaign designed to overcome political climate and boost SFN attendance.

With international abstract submissions down in some areas almost 40% for their 2017 Annual Meeting, the Society for Neuroscience had great concern about a potential equivalent drop in international registrations due to:
  • Growing, or at least more prevalent anti-science sentiment in the U.S.
  • Fears that the U.S. travel ban would significantly discourage potential international attendees from registering (and attending


Capture, Keep and Catapult Every Audience Every Time Webinar  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

This webinar from The Expo Group will be on Wednesday, May 23 at 12 noon/1pm Eastern - Register here

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

Background

We are facing a serious crisis in society today…a crisis of attention. Believe it or not, technology is


Amy Schwandt

Welcome to the May 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we visit with Amy Schwandt from AC Business Media and a 2016 The Expo Group Show Manager of the Year award honoree.  Amy shares her thoughts on what makes a good show manager, how to really connect with your clients and what her award and nomination meant to her. 

We also talk about some takeaways from XDP and how it's imperative to treat your attendees, exhibitors and sponsors like people and remember the human factor. 

Plu


On April 12, 2018, The Expo Group joined leaders from across the meetings and events industry for the third annual Global Meetings Industry Day (GMID) to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities. 206 events were in 41 countries, making this the best and biggist GMID yet. 

By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the Meetings Mean Business coalition brings the industry together to


 

XDP or Xperience Design Project, the re-invented event created by American Society of Association Executives, creates a forum for association pros to dig into the “hows” and “whys” of design thinking. Addressing why design thinking matters and how it can impact events, exhibits and trade shows is leading The Expo Group and many of our clients and prospects to new, reinvented experiences.

Discovering new ideas, new looks, and new ways to bring buyers and sellers together are how many smart meeting professionals are finding or recovering revenue streams and advocacy channels to make a big


by Ken Dec, EVP of Marketing & Client Strategies

Powerfully Combining Story with Structure

Exhibitors often think structure first, “I need a counter, a seating area, some storage,” etc., when driving the best ROI requires thinking about Story first, then Structure.

And when thinking about Story, that can differ based on the audience. Know who you want to attract, their challenges and pain points, to know what Story to tell. Once you know that, decisions about Structure are more clear.

When designing a booth for optimal ROI it’s important to think about Story and Structure:

Story – Align


Charles Pappas   

Welcome to the April 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month we visit with Exhibit Magazine writer and author Charles Pappas about his new book, Flying Cars, Zombie Dogs and Robot Overlords - How Worlds' Fairs and Trade Expos Brought You The Future.  Prepare for some amazing stories about the history of trade shows and how influential they remain to this day. 

We also find out Where In The World is Dana Freker Doody and talk about Global Meetings Industry Day and how Meetings


Webinar Replay - The Right Tech at The Right Time  - How to Best Use Digital Engagement at Your Event

Did you miss out on our live webinar on how to best use digital engagement at your event?  Well, you are in luck. The entire webinar is still available to view.  Just click on the register now button to register and instantly view this webinar from The Expo Group, in partnership with Inhance Digital, that will help you understand not just the latest-and-greatest in digital event tech – but when you should use each technology (or combination) to achieve which goals.

 

 


The way you look at exhibit rentals is about to change.

Imagine unmatched quality, affordability and flexibility specifically designed to meet your exhibit goals. 

The look of a custom-built, the price of a rental. 

It's time to change your Perspective.™

Coming soon from The Expo Group. 


Join The Expo Group by helping us celebrate Global Meetings Industry Day (GMID) on April 12, 2018 as leaders from across the meetings and events industry come together to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities. Meeting professionals across the world participate in the international day of advocacy, with more than 120 events held across 6 continents in 2017.

This year's tagline is "Real results, real impact, all around the world."

 

For more information visit meetingsm


Once again, April showers bring...April celebrations.  Congrats to these folks in The Expo Group family! 

 

And for those of you looking forward to May....