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New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting

Custom Rentals Rising as Exhibitors Focus on Core Objectives

Irving, Texas – Sept. 5, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, is delivering purposefully designed rental exhibits to exhibitors capitalizing on face-to-face marketing to realize big returns. More exhibitors are considering custom rentals, according to Exhibitor Online, as smart brand managers clarify event goals and how their structures support their objectives.

Paying close attention to trends in


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Ken Dec

newpodcastlogo (Custom)Welcome to the September 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we talk with our own EVP of Marketing and Client Strategies Ken Dec about the strategy behind creating a successful exhibit, the structure itself and how great looking rentals like our new Perspective Series can be good for trade show organizers.   Dana shares some tips on Cause Positioning and we say goodbye to The Expo Group's very first employee! 

If you want to listen to this episode (or any previous episodes) right from


It's time to go back to school, back to work and back to celebrating even more employee birthdays and anniversaries this month!

Congratulations!

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Congratulations to The Expo Group Show Manager of the Year Recipients for 2018!

Special thanks to CNTV and TSNN for the video recap.  (Click READ MORE if you don't see the video.) 


by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

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Forbes recently published a terrific article entitled 3 Reasons Why CMO's Should Embrace Experiential Marketing

Lots of areas for agreement. But I think it could have gone a little deeper.

When I get asked the 'Why Experiential?' question, here's my 'Rule of Three' answer:

The Power of DOING something- There is a great Chinese quote (often misattributed to Confucius) "I hear and I forget. I see and I remember. I do and I understand" that social scientists have discovered to be true. Both emotional and logical memory


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Amanda Helgemoe

newpodcastlogo (Custom)Welcome to the August 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we visit with Amanda Helgemoe from Nuvista Event Management Services and talk about the Exhibitor Advocacy group and how proactive customer service with your exhibitors can help enable show growth.  We also get some handy tips from Broadway, IAVM and look forward to the TSNN Awards in Louisville where we hand out The Expo Group Show Manager of the Year Awards..

Thanks for listening! 

If you want to listen to this


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Even the most stubborn exhibitors - the ones who refuse to think about the exhibit booth until the show is a month or so out - are likely to gaze out at the exhibit hall at least once or twice and suddenly discover things around them are changing, and they’re not part of the change.

What’s an exhibitor who knows they need to move their exhibit program into the 21st century to do?

Here are five questions they can ask themselves:

What’s the story you have to tell?

Not where is the best place to display new product in order to get more foot traffic or where should the reception desk go? It


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Managing an exhibit portfolio is complex: from consistent delivery of your brand and brand experience to different audiences across different exhibit sizes and locations, to cost-effectively managing the shipping and logistics of moving exhibits from show-to-show, to timely exhibit refurbishment, repair and replacement. There are LOTS of moving parts and getting it right is crucial to proving the ROI of your brand’s exhibit investments.

This webinar will provide you with helpful ways to make sure your exhibit portfolio and program is both effective AND efficient.

Click here to register


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Four Industry Professionals To Be Honored with The Expo Group Show Manager of the Year Award

Irving, Texas – June 28, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has announced The Expo Group Show Manager of the Year (SMOTY) Awards for 2018. Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the TSNN Awards.

“These are top-notch professionals advancing the objectives of not just their organizations but also their trade show community’s attendees, exhibitors, sponsors and partners


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Join The Expo Group at these events in the month of July: 

  • July 15-17 CASE Summit for Leaders in Advancement in New York
    • We are a Silver Sponsor of CASE Summit, and you can find Dana Freker Doody, Michael Preston and Matt Collins in Booth 2
  • July 22-25 IAVM VenueConnect in Toronto, Canada. 
    • We are proud to be a Global Partner of the International Association of Venue Managers.
      • On Monday, July 23, Dana Freker Doody will present “Who Moved Our Chairs?” discussing the current need for venue managers to be flexible with room sets as event planners seek strategically to create inspiring

by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

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I’ve been speaking to lots of people who really feel as though they need to reinvent their live event but struggle with how best to go about it.

The idea that I’ve found most effective in guiding them is simple…

What competitive event would you build that would make yours obsolete?

What would you develop that would be so compelling that attendees or exhibitors or sponsors or all of them would flee your live event to go to the competitive one?

Here’s why brainstorming how to 'kill' your live event is the best approach


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Jason Falls

newpodcastlogo (Custom)Welcome to the July 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Thanks for listening to The Exposure Podcast from The Expo Group.

This month, Todd and Dana talk with Jason Falls about digital marketing, influencer campaigns, and some takeaways from Jason's upcoming session at the TSNN Awards in August.  

We also congratulate the 2018 The Expo Group Show Manager of the Year Award honorees and discover where in the world Dana Freker Doody is headed to this month.  

Corey Kelley brings another digital


This excerpt is reprinted here with permission from Facilities & Destinations magazine.  Click here to view the Spring issue online. 

On The Agenda; Trade Show Floor Trends

These immersive environments are evolving into much more than a "box"  for exhibitors 

Ken Dec, EVP, Marketing and Client Strategies, The Expo Group 
Dana Freker Doody, VP, Communications and Public Relations, The Expo Group
Meaghan Girouard, Designer, The Expo Group
Clay Lovelace, VP of Design and Creative Services, GES 
Danielle Puceta, Vice President, Digital Office, Freeman

By George Seli

There are many aspects


We are celebrating Exhibitions Day on June 6, an annual event that shines a spotlight on the power of events and trade shows. Bringing buyers and sellers together has a huge impact on the economy, with data showing we are all involved in a $91 Billion industry.

Exhibitions and events contribute over $91 billion to the U.S. GDP each year. 

“Recent data shows the economic contribution of events, which includes direct spending of organizers, exhibitors, attendees and venues, totaled $91 billion in 2017,” said Allen Shaw, Ph.D., Chief Economist for Global Economic Consulting Associates, Inc.


Capture, Keep and Catapult Every Audience Every Time Webinar Replay  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

Did you miss this webinar from The Expo Group last month?  - Register here and watch the replay instantly! 

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

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We are facing a serious crisis in society today…a crisis of attention. Believe it or not,