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University of Florida alumni and supporters are ready to "Go Greater" during their school funding campaign. 

Three of the top-five largest public school funding campaigns discussed in a recent article from The Wall Street Journal were supported by the team at Level5. As David Bass from the Council for Advancement and Support of Education told WSJ: “…private support has become mission critical for a lot of these institutions.”

University of Michigan has raised $5 billion, with University of Washington, the University of North Carolina at Chapel Hill, the University of Florida and the University


From determining objectives and goal-setting to bad booth behavior and trade show terms, this month's webinar from Todd Carruth and Dana Freker Doody will provide details on exhibitor education and how show organizers can help them have a successful show. 

 

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binary-1327493 640Personal branding is a popular topic, yet few seem to understand what it is or the benefits it offers. At the recent TSNN Awards in Louisville, Kentucky, personal and business branding expert Carrie Lannon shared her insights to help individuals and businesses determine their optimal brand identity to attract the opportunities that they desire.

“I find that clients are often so close to their own work that they need an outside perspective to determine if their branding, which includes messaging and image, are working to their best advantage,” says Carrie.  “This is especially true of any


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Image courtesy of the Cobo Center

One of the most striking things about the announcement from Detroit Auto Dealers Association, which organizes the big North American International Auto Show, was the conceptual video presentation shared with all their stakeholders upon announcing an entirely new experience for 2020.

The association considered not just how to make small evolutionary changes to capture an increasingly fragmented audience, but announced a revolutionary change in the experience including new dates, places and activations that make up the Detroit Auto Show. They are


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New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting

Custom Rentals Rising as Exhibitors Focus on Core Objectives

Irving, Texas – Sept. 5, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, is delivering purposefully designed rental exhibits to exhibitors capitalizing on face-to-face marketing to realize big returns. More exhibitors are considering custom rentals, according to Exhibitor Online, as smart brand managers clarify event goals and how their structures support their objectives.

Paying close attention to trends in


by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

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Forbes recently published a terrific article entitled 3 Reasons Why CMO's Should Embrace Experiential Marketing

Lots of areas for agreement. But I think it could have gone a little deeper.

When I get asked the 'Why Experiential?' question, here's my 'Rule of Three' answer:

The Power of DOING something- There is a great Chinese quote (often misattributed to Confucius) "I hear and I forget. I see and I remember. I do and I understand" that social scientists have discovered to be true. Both emotional and logical memory


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Managing an exhibit portfolio is complex: from consistent delivery of your brand and brand experience to different audiences across different exhibit sizes and locations, to cost-effectively managing the shipping and logistics of moving exhibits from show-to-show, to timely exhibit refurbishment, repair and replacement. There are LOTS of moving parts and getting it right is crucial to proving the ROI of your brand’s exhibit investments.

This webinar will provide you with helpful ways to make sure your exhibit portfolio and program is both effective AND efficient.

Click here to register


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Four Industry Professionals To Be Honored with The Expo Group Show Manager of the Year Award

Irving, Texas – June 28, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has announced The Expo Group Show Manager of the Year (SMOTY) Awards for 2018. Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the TSNN Awards.

“These are top-notch professionals advancing the objectives of not just their organizations but also their trade show community’s attendees, exhibitors, sponsors and partners


by Ken Dec, EVP of Marketing and Client Strategies at The Expo Group

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I’ve been speaking to lots of people who really feel as though they need to reinvent their live event but struggle with how best to go about it.

The idea that I’ve found most effective in guiding them is simple…

What competitive event would you build that would make yours obsolete?

What would you develop that would be so compelling that attendees or exhibitors or sponsors or all of them would flee your live event to go to the competitive one?

Here’s why brainstorming how to 'kill' your live event is the best approach


Capture, Keep and Catapult Every Audience Every Time Webinar Replay  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

Did you miss this webinar from The Expo Group last month?  - Register here and watch the replay instantly! 

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

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We are facing a serious crisis in society today…a crisis of attention. Believe it or not,


Capture, Keep and Catapult Every Audience Every Time Webinar  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

This webinar from The Expo Group will be on Wednesday, May 23 at 12 noon/1pm Eastern - Register here

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

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We are facing a serious crisis in society today…a crisis of attention. Believe it or not, technology is


Belonging was the theme the SFN story distilled to, and this video was one piece of the marketing campaign designed to overcome political climate and boost SFN attendance.

With international abstract submissions down in some areas almost 40% for their 2017 Annual Meeting, the Society for Neuroscience had great concern about a potential equivalent drop in international registrations due to:
  • Growing, or at least more prevalent anti-science sentiment in the U.S.
  • Fears that the U.S. travel ban would significantly discourage potential international attendees from registering (and attending


by Ken Dec, EVP of Marketing & Client Strategies

Powerfully Combining Story with Structure

Exhibitors often think structure first, “I need a counter, a seating area, some storage,” etc., when driving the best ROI requires thinking about Story first, then Structure.

And when thinking about Story, that can differ based on the audience. Know who you want to attract, their challenges and pain points, to know what Story to tell. Once you know that, decisions about Structure are more clear.

When designing a booth for optimal ROI it’s important to think about Story and Structure:

Story – Align


Webinar Replay - The Right Tech at The Right Time  - How to Best Use Digital Engagement at Your Event

Did you miss out on our live webinar on how to best use digital engagement at your event?  Well, you are in luck. The entire webinar is still available to view.  Just click on the register now button to register and instantly view this webinar from The Expo Group, in partnership with Inhance Digital, that will help you understand not just the latest-and-greatest in digital event tech – but when you should use each technology (or combination) to achieve which goals.

 

 


Randy Pekowski                  Toby Purdy     

Welcome to the February 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, Dana and Todd take a look at the industry-first ShowOptimizer™ online tool that helps bridge the budget gap for show organizers trying to innovate. Our interview features The Expo Group's COO and President Randy Pekowski and The Expo Group's CSO Toby Purdy as they discuss the idea behind this exciting new tool. Dana shares more info about her recent sessions at PCMA Convening Leaders and


Designing the learning experiences and the locations in which we bring people together must now start with studying the habits of Gen Z and Millennials. For these younger professionals, community spaces are extensions of their homes. Think Starbucks, the condo pool, the fun break room with the beer fridge depicted at tech startup companies. Alternative creative spaces is where this group prefers to work – they are working in extreme comfort, on their own timelines and increasingly remotely.

Nicole O’Leary, The Expo Group’s Creative Director, recently led an insightful and useful webinar


Irving, Texas – Jan. 30, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has debuted a new tool to guide event and trade show planners to grow. ShowOptimizer™ is the first application of its kind to determine risk thresholds and inspire actual investment in growth.

“Corporate brands and associations want help growing their attendance, exhibitor and sponsorship revenue while minimizing their financial risk,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “ShowOptimizer recognizes this struggle and transparently positions The Expo


Irving, Texas – Jan. 4, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, will provide event-related services to International Carwash Association® as ICA seeks to boost the experience of their attendee, exhibitor and sponsor stakeholders at The Car Wash Show®. The Car Wash Show is the largest convention in its sector, bringing together buyers and sellers from more than 30 countries. The Car Wash Show is #148 on the Trade Show News Network Top 250 list. 

“The Expo Group has the experience and creativity to exceed the elevated expectations of our exhibitors and


There may be as many as four generations attending your show/event/exhibit. So it’s crucial to be thoughtful about each generation’s influencers, learning styles, story bias and technology preferences, all while ensuring you are designing with ‘what’s in it for them’ in mind.

You’ll leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences for every generation that may be in attendance.

Nicole O’Leary, The Expo Group’s Creative Director, will lead this insightful and useful look into how to design


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.