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Jason Falls

newpodcastlogo (Custom)Welcome to the July 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Thanks for listening to The Exposure Podcast from The Expo Group.

This month, Todd and Dana talk with Jason Falls about digital marketing, influencer campaigns, and some takeaways from Jason's upcoming session at the TSNN Awards in August.  

We also congratulate the 2018 The Expo Group Show Manager of the Year Award honorees and discover where in the world Dana Freker Doody is headed to this month.  

Corey Kelley brings another digital


This excerpt is reprinted here with permission from Facilities & Destinations magazine.  Click here to view the Spring issue online. 

On The Agenda; Trade Show Floor Trends

These immersive environments are evolving into much more than a "box"  for exhibitors 

Ken Dec, EVP, Marketing and Client Strategies, The Expo Group 
Dana Freker Doody, VP, Communications and Public Relations, The Expo Group
Meaghan Girouard, Designer, The Expo Group
Clay Lovelace, VP of Design and Creative Services, GES 
Danielle Puceta, Vice President, Digital Office, Freeman

By George Seli

There are many aspects


Terence Donnelly CMP,CEM

Welcome to the June 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

  • This month, we jump into Exhibitions Day or (Global Exhibitions Day- officially on June 6). Todd and Dana talk about the impact the Exhibitions and Events Industry has on the U.S. economy.
  • Our guest this month is Terence Donnelly from Experient and head of the PCMA Advocacy Task Force. He shares the reasons for his passion for the industry and the key topics that are being delivered to Capitol Hill on Exhibitions Day.
  • We

Carrie Ferenac     

Welcome to the March 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Thanks for listening! It's our 3-year podcast anniversary! This month, our guest interview is with Carrie Ferenac, the president and owner of Convention News Television. Carrie talks about her background in news media and provides tips on video marketing for the events and exhibits industry. We also talk about Exhibitions Day and why she is passionate about advocacy. Todd and Dana share updates about our recent Kickoff event and


Randy Pekowski                  Toby Purdy     

Welcome to the February 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, Dana and Todd take a look at the industry-first ShowOptimizer™ online tool that helps bridge the budget gap for show organizers trying to innovate. Our interview features The Expo Group's COO and President Randy Pekowski and The Expo Group's CSO Toby Purdy as they discuss the idea behind this exciting new tool. Dana shares more info about her recent sessions at PCMA Convening Leaders and


Mary Pat Heftman

Welcome to the December 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit visit with Mary Pat Heftman from the National Restaurant Association and current PCMA Chair. She shares tips on creating the largest food and beverage show in the world and the future plans of PCMA. 

We also discuss the greatness of IAEE Expo! Expo! and wonder why Owen Wilson says "Wow!"

If you want to listen to this episode (or any previous episodes) right from your computer, click he


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  


 

Karin Krogh

Welcome to the October 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss event security and EMSSI, The Exhibitions and Meetings Safety and Security Initiative  and we visit with the Speaker Whisperer, Karin Krogh from Engaging Meetings on how to best prepare for your speech, presentation or panel appearance.   Another great Digital Download from Corey Kelley concerning the power now available in your palm and we tease with our tagline for Expo Expo 2017 - We


Illustration provided by Exhibitor Magazine: JOÃO NEVES

The following excerpts are from an article by Linda Armstrong that orginally appeared in Exhibitor Magazine.

Graphics are an often costly but critical component of an exhibit-marketing program. So EXHIBITOR spoke with multiple industry professionals to identify four vital factors that affect graphic-related fees – and to uncover myriad ways to curtail costs. 

Art and Production

One important set of factors that affects graphic costs is the manner in which you develop and deliver artwork, along with how you manage the production


 

Elena Grant

Welcome to the September 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss the TSNN/SMOTY awards event, reaching a creative flow, and our guest, Elena Grant from Taffy Event Strategies shares her insights on 2 very cool activations at the Coverings Show. (think tiny houses)   Another great Digital Download from Corey Kelley concerning algorithms versus face to face and we find out where in the world is DFD this month. 

If you want to listen to this episode (or


Welcome to the August 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Dana and Todd talk with "disruptor" Stuart Ruff-Lyon, VP of Events and Education from The Risk Management Society and one of our newest The Expo Group Show Manager of the Year honorees. 

We also learn "Where In The World" Dana has been for the last month and where she's going next.  Plus we find out about another disruptor in our industry writing a new book. 

If you want to listen to this episode (or any previous episodes) right from your computer, click


Welcome to the July 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with a member of The Expo Group's Level 5 team, Gary Wokas, EVP Operations. 

Gary shares his thoughts on the Imagination Age, what planners should be thinking about for their upcoming events in terms of audience experiences.

We also hear a new intro for "where in the world is Dana Freker Doody" and we discuss the merits of shooting fireworks inside city limits.  

If you want to listen to this episode (or any


Welcome to the June 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with Kevin Dana, Executive Director of Marketing and Product for CORT Trade Show and Event Furnishings. 

Kevin shares his thoughts on the future of event design, where he gets his inspiration and the coolest thing he's seen lately to wow attendees. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News!


"two dudes smiling"
Eric Z Horn poses with fellow SMOTY Winner Wayneston Harberson.

What does it mean to win a Show Manager of the Year Award from The Expo Group? According to Eric Z Horn, Show Director for Cosmoprof North America, it means "street cred" and validation on how you do your job.

Here's what Eric had to say: 

"I am still flying over winning the SMOTY Award on Saturday night….I wanted to convey to you how wonderful this event is for associations and for the people who represent them. I am very fortunate and I work for a non-profit that is very generous, thought provoking, forward thinking and above


SMOTY Winner Leslie Wiernik and The Expo Group's Randy Pekowski pose wth a slightly larger than normal sized check.  

We recently asked Leslie Wiernik, Executive Director at NASP, about being named one of The Expo Group's Show Managers of the Year in 2016 and her thoughts on the event and the award.

Did you have good time at the TSNN/SMOTY Awards event in New Jersey last year?
I had a great time at the TSNN/SMOTY award last year. Of course the awards banquet was the highlight. However, the Roaring 20s party was a huge hit as it provided a great networking opportunity for everybody. I met a


Welcome to the May 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with the Senior VP of Meetings and Expositions for ASAE, Amy Ledoux.  She discusses her history with the organization and how ASAE helps associations on so many levels including an exciting event in May called XDP - Xperience Design Project. 

Dana and Todd also recap recent events and give you an opportunity to win a special prize from The Expo Group just by listening.

If you want to listen to this episode (or any


Welcome to the APril2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with our new Executive VP of Marketing and Client Strategy, Ken Dec.  Ken shares his thoughts on Exhibitor Live and the upcoming free webinar, Experiential Storytelling Strategy.  We also talk about Global Meetings Industry Day and preview upcoming events in the industry.  And Corey Kelley provides us with a Digital Download about evolving AI.

If you want to listen to this episode (or any previous episodes) right


Welcome to the March 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

March marks the 2nd anniversary of the Exposure Podcast.  Thanks for listening! (and subscribing) . This month features an interview with speaker, author, trainer, and mentor Judy Hoberman as she talks about being authentic to your brand, consistent with your message and provides sales tips to industry professionals and explains the SKIRT philosophy.  Dana shares her thoughts on our KickOff HUB, Todd shares information about his alter ego, Sales Todd,  and


 

Welcome to the February 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month features an interview with Velvet Chainsaw'sVP of Professional Connexity, Sarah Michel as she talks about how speakers are morphing into the role of facilitators and provides some great tips on improving member and attendee experiences.   Dana shares her thoughts on PCMA Convening Leaders last month in Austin and we take a look at upcoming events in the industry.  

If you want to listen to this episode (or any previous episodes) right from