binary-1327493 640Personal branding is a popular topic, yet few seem to understand what it is or the benefits it offers. At the recent TSNN Awards in Louisville, Kentucky, personal and business branding expert Carrie Lannon shared her insights to help individuals and businesses determine their optimal brand identity to attract the opportunities that they desire.

“I find that clients are often so close to their own work that they need an outside perspective to determine if their branding, which includes messaging and image, are working to their best advantage,” says Carrie.  “This is especially true of any


It's time to go back to school, back to work and back to celebrating even more employee birthdays and anniversaries this month!

Congratulations!

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Congratulations to The Expo Group Show Manager of the Year Recipients for 2018!

Special thanks to CNTV and TSNN for the video recap.  (Click READ MORE if you don't see the video.) 


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Four Industry Professionals To Be Honored with The Expo Group Show Manager of the Year Award

Irving, Texas – June 28, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has announced The Expo Group Show Manager of the Year (SMOTY) Awards for 2018. Honorees were nominated by their peers, voted upon by an independent industry judging panel and will be celebrated on Aug. 11 at the TSNN Awards.

“These are top-notch professionals advancing the objectives of not just their organizations but also their trade show community’s attendees, exhibitors, sponsors and partners


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Join The Expo Group at these events in the month of July: 

  • July 15-17 CASE Summit for Leaders in Advancement in New York
    • We are a Silver Sponsor of CASE Summit, and you can find Dana Freker Doody, Michael Preston and Matt Collins in Booth 2
  • July 22-25 IAVM VenueConnect in Toronto, Canada. 
    • We are proud to be a Global Partner of the International Association of Venue Managers.
      • On Monday, July 23, Dana Freker Doody will present “Who Moved Our Chairs?” discussing the current need for venue managers to be flexible with room sets as event planners seek strategically to create inspiring

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Jason Falls

newpodcastlogo (Custom)Welcome to the July 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Thanks for listening to The Exposure Podcast from The Expo Group.

This month, Todd and Dana talk with Jason Falls about digital marketing, influencer campaigns, and some takeaways from Jason's upcoming session at the TSNN Awards in August.  

We also congratulate the 2018 The Expo Group Show Manager of the Year Award honorees and discover where in the world Dana Freker Doody is headed to this month.  

Corey Kelley brings another digital


This excerpt is reprinted here with permission from Facilities & Destinations magazine.  Click here to view the Spring issue online. 

On The Agenda; Trade Show Floor Trends

These immersive environments are evolving into much more than a "box"  for exhibitors 

Ken Dec, EVP, Marketing and Client Strategies, The Expo Group 
Dana Freker Doody, VP, Communications and Public Relations, The Expo Group
Meaghan Girouard, Designer, The Expo Group
Clay Lovelace, VP of Design and Creative Services, GES 
Danielle Puceta, Vice President, Digital Office, Freeman

By George Seli

There are many aspects


Capture, Keep and Catapult Every Audience Every Time Webinar  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

This webinar from The Expo Group will be on Wednesday, May 23 at 12 noon/1pm Eastern - Register here

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.

Background

We are facing a serious crisis in society today…a crisis of attention. Believe it or not, technology is


Amy Schwandt

Welcome to the May 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we visit with Amy Schwandt from AC Business Media and a 2016 The Expo Group Show Manager of the Year award honoree.  Amy shares her thoughts on what makes a good show manager, how to really connect with your clients and what her award and nomination meant to her. 

We also talk about some takeaways from XDP and how it's imperative to treat your attendees, exhibitors and sponsors like people and remember the human factor. 

Plus