by Dana Freker Doody VP, Communications and Public Relations

thank youarticleMindfulness, wellness and planning for the whole person are variations of a theme running through the events world: Attendees are people too. As people, attendees — and the rest of your stakeholders including exhibitors, sponsors, speakers and even press — need to understand how your event makes them a better employee, better leader, even a better person.

The science of happiness is increasingly being studied, and prevalent among those pushing for a greater understanding of how humans can be happier is best-selling author Shawn

Get a head start on the new year with your very own The Expo Group calendar.  This calendar is suitable for printing on 11" by 17" paper and is completely free. 


Download yours today right here. 2019 Calendar

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And looking ahead to December! 

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Kristin Grons

newpodcastlogo (Custom)Welcome to the November 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Our guest this month is Branded Marketing Manager Kristin Grons recorded live from the AAPEX show in Las Vegas.  Kristin shares her thoughts on measuring success at trade shows, how exhibiting fits into her whole branding, marketing and communications strategy and more.   Todd and Dana share insights from their recent webinar on exhibitor education and we invited listeners to visit us at IAEE Expo! Expo! to get a special prize!  


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Events firm lands on Dallas 100 list for fifth time

Irving, Texas – Nov. 1, 2018 – The Expo Group, an exhibitions and events partner that invests in our client growth, has been named one of the fastest-growing companies in the Dallas-Fort Worth Metroplex by the Southern Methodist University Cox School of Business. The company's commitment to growing its clients’ revenues and achieving their objectives has resulted in an upward trajectory for the privately owned firm.
“Our phenomenal team of employees across the United States are clearly committed to amazing our clients, and we have been


Looking for ways to grow attendee, exhibitor and sponsor participation and revenue? You can find them at The Expo Group's booth #1027 at IAEE Expo! Expo!  Check out your personal invite from our VP of Communications and Public Relations Dana Freker Doody. 

Click below to register or add us to your expo plan and we will see you in New Orleans!

University of Florida alumni and supporters are ready to "Go Greater" during their school funding campaign. 

Three of the top-five largest public school funding campaigns discussed in a recent article from The Wall Street Journal were supported by the team at Level5. As David Bass from the Council for Advancement and Support of Education told WSJ: “…private support has become mission critical for a lot of these institutions.”

University of Michigan has raised $5 billion, with University of Washington, the University of North Carolina at Chapel Hill, the University of Florida and the University

From determining objectives and goal-setting to bad booth behavior and trade show terms, this webinar (now available on demand) from The Expo Group's Todd Carruth and Dana Freker Doody will provide details on exhibitor education and how show organizers can help them have a successful show. 



Also available for download: Exhibiting 101: What Your Exhibitors Need to Know Information Sheet. 

binary-1327493 640Personal branding is a popular topic, yet few seem to understand what it is or the benefits it offers. At the recent TSNN Awards in Louisville, Kentucky, personal and business branding expert Carrie Lannon shared her insights to help individuals and businesses determine their optimal brand identity to attract the opportunities that they desire.

“I find that clients are often so close to their own work that they need an outside perspective to determine if their branding, which includes messaging and image, are working to their best advantage,” says Carrie.  “This is especially true of any

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Image courtesy of the Cobo Center

One of the most striking things about the announcement from Detroit Auto Dealers Association, which organizes the big North American International Auto Show, was the conceptual video presentation shared with all their stakeholders upon announcing an entirely new experience for 2020.

The association considered not just how to make small evolutionary changes to capture an increasingly fragmented audience, but announced a revolutionary change in the experience including new dates, places and activations that make up the Detroit Auto Show. They are

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Carrie Lannon

newpodcastlogo (Custom)Welcome to the October 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month our hosts Dana Freker Doody and Todd Carruth visit with strategist, consultant and public speaker Carrie Lannon on the importance of personal branding. The interview starts at the 10 minute mark. We also share info on a great session from our VP of Creative Nicole O'Leary about multi-generational design, some notes from the recent CEIR Predict conference and Corey Kelley explains the future of blockchain.  Look for a webinar

by Dana Freker Doody VP Communications and Public Relations

Is your frame too small? Consider the borders placed around your event that may no longer serve your stakeholders. Art lovers, imagine a frame so small you see only Mona Lisa’s eyes but not her smile. She would no longer be hanging in the Louvre. Been on Facebook lately? That wide cover photo frame with minimal height that forces you to choose which segment of your photo to display is so annoying.

Your attendees, exhibitors, sponsors, press, members -- and perhaps more importantly your non-attendees and non-exhibitors—may feel the


New Perspective Series of Rental Exhibits Illuminates Need for Purpose-Driven Exhibiting

Custom Rentals Rising as Exhibitors Focus on Core Objectives

Irving, Texas – Sept. 5, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, is delivering purposefully designed rental exhibits to exhibitors capitalizing on face-to-face marketing to realize big returns. More exhibitors are considering custom rentals, according to Exhibitor Online, as smart brand managers clarify event goals and how their structures support their objectives.

Paying close attention to trends in

Ken Dec

newpodcastlogo (Custom)Welcome to the September 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we talk with our own EVP of Marketing and Client Strategies Ken Dec about the strategy behind creating a successful exhibit, the structure itself and how great looking rentals like our new Perspective Series can be good for trade show organizers.   Dana shares some tips on Cause Positioning and we say goodbye to The Expo Group's very first employee! 

If you want to listen to this episode (or any previous episodes) right from

It's time to go back to school, back to work and back to celebrating even more employee birthdays and anniversaries this month!


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Congratulations to The Expo Group Show Manager of the Year Recipients for 2018!

Special thanks to CNTV and TSNN for the video recap.  (Click READ MORE if you don't see the video.)