Strategy

Strategy

Show Strategy

Our Strategic Experience Mapping approach will design an event or exhibit aimed at optimizing the experience for all of your key audiences by determining what you want each audience to Think-Feel-Do-Keep and Share about your event/exhibit.
 


Think

Focus on your story to make attendees THINK about your value. Remember less is more.​



Feel

What do you want attendees to FEEL? Inspired? Excited? Empowered? Deliver multi-sensory experiences.​



Do

"I see and I forget. I hear and I remember. I do and I understand" - Confucius. People engage when they DO something.



Keep

Have them "exit through the gift shop" with an attendee-crafted artifact they will KEEP, extending the impact of their experience.



Share

"A joy that's shared is a joy made double." Help attendees SHARE their experience on social platforms beyond the venue to extend the value for all.

Show Brand Development

A strong show brand must be compelling to all your audiences – attendees, exhibitors, sponsors, speakers, press – and easy for them to re-tell, it must answer this question:
Background

“Why should I attend, exhibit, sponsor,
speak or report on this show?”

And it must do so beyond just attendees at the venue.
Our focus on brand positioning and messaging that attracts attendees, exhibitors, sponsors and press AND that works before, during and after the show is what makes us different and your show brand stronger.
Our approach to building a unique, compelling and memorable show brand has 4 steps

01   Discovery

Uncovering insights through intelligence gathering.

02   Distillation

Development of multiple positioning and messaging options

03   Discussion

Collaborating with you to refine those positioning and messaging options

04   Development

Creatively articulating the positioning and messaging options through the relevant deliverables
 
 

Show Brand Deliverables

  • Final Show Name
  • Positioning Statement
  • Message Map
  • Brand Attributes
  • Brand Story
  • Show Logo
  • Brand Story Book (Brand Guidelines)
 
 

Let's Talk

We'll invest in growing your revenue by delivering an ever-improving show experience to attendees, exhibitors, sponsors and you.

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RFP
 

Let us know how we can help

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Case Study
 

Driving Attendee Engagement

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SMOTY
 

Show Manager of the Year

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