Focus on your story to make attendees THINK about your value. Remember less is more.
What do you want attendees to FEEL? Inspired? Excited? Empowered? Deliver multi-sensory experiences.
"I see and I forget. I hear and I remember. I do and I understand" - Confucius. People engage when they DO something.
Have them "exit through the gift shop" with an attendee-crafted artifact they will KEEP, extending the impact of their experience.
"A joy that's shared is a joy made double." Help attendees SHARE their experience on social platforms beyond the venue to extend the value for all.