Shop.org
Shop.org Case Study​

NRF is the world’s largest retail trade association representing retailers of all types from the US and more than 45 countries. ​ ​

Shop.org is the annual e-commerce conference that delivers insights into the future of digital retail, and demonstrates how they’re applicable in today’s marketplace.​ ​

To meet NRF’s objective of driving greater Attendee Engagement, The Expo Group designed an experience that: ​

  • Purposefully focused on driving Engagement through Connection – between and amongst attendees, exhibitors, sponsors and speakers – we used design to ‘close the distance’ between every audience ​
  • Provided plenty of opportunities for recharging and rethinking ​
  • Delivered short education bursts, bringing meaningful content value to the expo floor ​ ​

Take a closer look at how we did that here by downloading the full case study. ​

PWX Case Study
120-year-old show​
5,000 attendees/100 sessions​

Our redesign of APWA’s PWX show featured:
Renaming the show - Rebranded as PWX
The HUB – located just outside the exhibit floor entrance, a welcoming, people-friendly community space specifically designed to encourage face-to-face sharing and easy wayfinding
Fireplaces with relaxed seating encouraged attendees to take a break and relax around a conversation piece
An improved open-air bookstore layout catered to the curious attendees ready to spend money on the latest publications and new PWX merchandise
Digital schedule boards allowed for last-minute agenda changes
Bite-sized educational sessions in the Innovation Station dispensed new tools and resources in easily-digested learning nuggets

Attendee tracking and measurement
Provided APWA with beacon technology to measure attendee engagement and help APWA create a better experience for their members this year and in the future.

Rich Relevance
Rich Relevance Case Study​

As a company that prides itself on providing personal options for their customers, RichRelevance needed a trusted exhibition and events partner that could create a customized solution for their presence at Shop.Org and beyond.   Their needs at the show ranged from a private meeting area to demo stations as well large storage capability coupled with a booth design to help them stand out. ​ ​

The Expo Group worked with RichRelevance to create a community space that showcased their products and helped them stand out as a leader in their field. Our design of their booth included:​

  • Private upstairs/office lounge area​
  • Two lighted kiosk demo stations with touch screens​
  • Huge 3-dimensional cube hanging sign​
  • Wood-grain type vinyl floor. ​
  • Extra large storage area with sponsorship/client logos.

Take a closer look at how we did that here by downloading the full case study. ​

USGIF
USGIF Case Study​

Hosted and produced by the United States Geospatial Intelligence Foundation (USGIF), a non-profit, non-lobbying educational organization, the annual GEOINT Symposium is the nation’s largest gathering of industry, academia, and government to include Defense, Intelligence and Homeland Security Communities as well as commercial, Fed/Civil, State and Local geospatial intelligence stakeholders.​

​ The Expo Group delivered on three key strategic goals in its design, development and delivery of the event: ​

  • Brand USGIF as the producers of GEOINT symposium. ​
  • Keep attendees at the show longer considering the large local DC draw. ​
  • Both reinforce the benefits of being a member and increase membership by delivering a You Had to be There event​

Take a closer look at how we did that here by downloading the full case study. ​

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