August / 7 / 2017

Event Marketer Partners With The Expo Group


Event Marketer Names The Expo Group as Exclusive 2018 Event Services Partner for Experiential Marketing Summit and EventTech

Leading event strategy, design and production company becomes official provider of event services at the experiential marketing industry’s top two leading conferences and trade shows.

AUGUST 7, 2017, NORWALK, CT - Event Marketer, the world’s leading content resource on event and experiential marketing, announced that it has retained The Expo Group to serve as the exclusive event services partner for the Experiential Marketing Summit 2018 and EventTech 2018.

“We could not be more excited to start working with The Expo Group’s team,” says Jeff Fortmann, Event Marketer business director. “We will continue to expand our events in 2018 for attendees, exhibitors and sponsors—The Expo Group will play a key role in it all.”

A leading producer of shows, exhibits and events, The Expo Group will provide to Event Marketer a blend of Strategy, Design and Delivery services to create compelling, memorable and shareable experiences for EMS and ET attendees, exhibitors and sponsors. The Expo Group and EM will partner on such initiatives as:

•  An Audience Journey-Centric Experience Strategy spanning inventive session types, innovative digital engagement and engagements that take place beyond the event venues

•  New Multi-Audience Experience Design elements featuring immersive experiences that engage attendees in new ways

•  All-new Innovative Supply Chain Management components that streamline how exhibitors and sponsors will activate before and at both events.

 “We’re thrilled to be working with Event Marketer. This represents a unique opportunity to drive significant innovation across the experiential industry,” says The Expo Group President Randy Pekowski.   “Our entire team is going to enjoy helping EM innovate at the industry’s top two conferences and expos.”

ABOUT EVENT MARKETER
Founded in 2002, Event Marketer is the world’s largest content resource on event and experiential marketing—the brand’s portfolio serves more than 100,000 Fortune 1000 marketers and includes Event Marketer magazine, eventmarketer.com, the Experiential Marketing Summit, EventTech and the Ex Awards. Event Marketer is owned by Access Intelligence. Learn more at eventmarketer.com.

ABOUT THE EXPO GROUP
The Expo Group is a trusted exhibition and events partner helping organizations grow their attendee, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered in Dallas with offices in Atlanta, Boston, Las Vegas, Chicago, Austin/San Antonio, Orlando and Washington D.C. Learn more at Learn more at: theexpogroup.com