October / 4 / 2017

The Exposure Podcast Oct 2017


 

Karin Krogh

Welcome to the October 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss event security and EMSSI, The Exhibitions and Meetings Safety and Security Initiative  and we visit with the Speaker Whisperer, Karin Krogh from Engaging Meetings on how to best prepare for your speech, presentation or panel appearance.   Another great Digital Download from Corey Kelley concerning the power now available in your palm and we tease with our tagline for Expo Expo 2017 - We invest. You grow.  And hopefully, you listen as well. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

October / 4 / 2017

Sponsor Partnership Begins With Trust


by Dana Freker Doody

Creating wow experiences for all stakeholders at an event or trade show begins with the seed of an idea, and trusting partners to grow those ideas can result in success beyond imagination. That’s what happened at this year’s VenueConnect, which brings together member of the International Association of Venue Managers.

IAVM’s opening reception was that kind of wow experience, with fashion-forward food and drink offerings coupled with some surprise experiences like a Zamboni ride, a virtual reality tour and a few games. Held at Bridgestone Arena, home of the formidable fan-favorite NHL Nashville Predators, the reception felt like a night on the town at a high-end bar crawl with your best friends. Selfies with the Predators mascot included. The seed of the event was a conversation between IAVM’s Christy Jacobs, Director of Sales and Marketing, and Leslie Villone at Delaware North, a leader in hospitality and food service management with a strong presence at sports venues nationwide.

“We trusted them to create a great experience,” says Jacobs, and Villone from Delaware North echoes that same sentiment. “There is trust in a partnership that leads to openness and flexibility. That’s how the Opening Reception for the entire attendee base of VenueConnect was born.”

Early in the year Delaware North realized the convention location in Nashville was an ideal opportunity to sponsor and advance their sales and marketing goals.

“If it’s in one of our cities, it’s a natural step,” Villone says. “We can show off on our home turf and know it will be great.”

Discussions began with IAVM and rather than a private event for customers only, the reception for all attendees was born. The upside for Delaware North was drawing a bigger audience and being a vital part of the association’s like-minded people coming together and showing off their product.

With IAVM making changes to bring several sectors of the venue world together at one annual convention, a sponsor-driven opening reception for all attendees allowed the association to support prior smaller meetups so attendees in each sector could find “their tribe” before moving on to the Bridgestone Arena.

“I encouraged (Delaware North) to tell me their ideas,” says Jacobs at IAVM. “Anything that can enhance the attendee experience is a go.”

The sponsor wanted to invite everyone, and took the lead on the reception coming together quickly.

To pull the event together, Villone relied on her in-city team at Bridgestone. The Delaware North chefs and managers got creative in the form of lobster rolls, tacos with fresh flavor combinations, divine small bakery desserts and some innovative takes on stadium food. The team reached out to their food and beverage partners to be part of the event showcase and quite a few jumped at the chance, with grateful attendees sampling locally hand-crafted liquors, bellying up to a Tito’s bar and basking in swag from Jack Daniels, who created a gaming and virtual reality activation of their own within the larger event.

“Such great feedback from everyone,” Jacobs says, “including other exhibitors,” showing the partnership with Delaware North was a benefit to the entire association community.

And for Delaware North, at a time when many brands are off doing their own thing, the networking and exposure among the wider IAVM audience fell right in line with their business development goals.

October / 4 / 2017

Webinar Replay - Transforming The Live Experience


Looking to breathe new life into your live experience? Learn how to craft more engaging programs by following a proven methodology developed by The Expo Group Level5 experts that includes: - Design - Story - Meaning - Empathy - Symphony - Play.

Using actual case studies, vivid images and much, this free webinar replay is an engaging, thought-provoking and educational hour. Just click here to register and view instantly. 

October / 3 / 2017

Four Critical Factors That Affect Graphic Costs


Illustration provided by Exhibitor Magazine: JOÃO NEVES

The following excerpts are from an article by Linda Armstrong that orginally appeared in Exhibitor Magazine.

Graphics are an often costly but critical component of an exhibit-marketing program. So EXHIBITOR spoke with multiple industry professionals to identify four vital factors that affect graphic-related fees – and to uncover myriad ways to curtail costs. 

Art and Production

One important set of factors that affects graphic costs is the manner in which you develop and deliver artwork, along with how you manage the production process. Here are five quick tips to ensure you don't spend more than you have to in these areas.

• Minimize manipulation time. "Every minute graphic designers, whether at your exhibit house or graphic-supply firm, spend preparing your artwork for production will impact costs," says Josh Terceira, senior graphic designer at Hill & Partners. "So it's in your best interest to ensure that what you submit to your supplier clearly aligns with what that firm needs in terms of file types, sizes, colors, etc."

Long-Term Planning

As the saying goes, "A failure to plan is a plan to fail." A lack of long-term vision and strategic planning may not cost you straight out of the gate, but it can increase your graphic expenses over time. 

• Design for reuse and avoid customization. "One of the best ways to save on graphics is to reuse your elements, which could include everything from repurposing panels for multiple exhibit configurations to using fabric exhibit banners at user-group meetings or corporate events," says Dana Tilghman, CTSM, CMP, senior trade show and events planner at Minitab Inc. To extend the life of a graphic beyond a single event, graphics should be somewhat generic as opposed to customized with show dates or booth numbers. If you must customize a graphic for a specific show, Friedland suggests applying vinyl customization, which can later be removed to create nonshow-specific elements, or pairing your graphics with digital messaging that can be customized on the fly.

 "Investigate costs of reuse versus reproduction." - Alan Sartain, director of graphic design and production at The Expo Group. 

•  Investigate costs of reuse versus reproduction. While it's usually cost effective to reuse graphics multiple times, don't forget to factor in the costs of getting it back to your storage facility after a trade show. "The downside to reuse of some mediums is shipping and storage," says Alan Sartain, director of graphic design and production at The Expo Group. "If your graphics are large, heavy, oddly shaped, and perhaps infrequently used, it might be cheaper to recycle them after a show rather than to ship them back to a warehouse and store them. That's certainly not always the case, but it's wise to do the math to determine the best possible cost savings." 

Click here to read the rest of the article at Exhibitor Online. 

October / 1 / 2017

October Celebrations 2017


Nothing scary about these great employees celebrating birthdays and annivesaries in October.  Congratulations! 

Bonus: November Celebrations

 

September / 21 / 2017

Bronner Bros. Partners With The Expo Group


Irving, Texas – Sept. 21, 2017 – The Expo Group has been selected as the service contracting partner for the Bronner Bros. International Beauty Shows, the largest multicultural beauty trade show in the United States.

James Bronner

“Since its inception 70 years ago, the Bronner Bros Beauty Show has not only grown in size, but also in our approach to integrating all facets of the beauty business. The Expo Group quickly differentiated itself as a partner that demonstrated operational excellence and a willingness to collaborate with our team,” says James Bronner, Senior Vice President, Trade Show Operations at Bronner Bros. “The diversity at the Bronner Bros Beauty Show is unlike any other trade event in the nation, perhaps in the world. So The Expo Group’s sensitivity to the unique demands of a multicultural audience also made them the ideal fit. We’re excited about working together to deliver a world-class experience that is unrivaled in the industry."

Bronner Bros. International Beauty Shows occur biannually in Atlanta and feature three days of beauty education, entertainment and exhibits attended by over 35,000 licensed industry professionals. Main stage competitions set within the trade show create learning experiences and lead innovative beauty trends. 

“The alignment of our company values and the experiential design ideas already bouncing back and forth have made this an exciting new venture for our team,” says Randy Pekowski, The Expo Group’s President and COO. “We are looking forward to bringing our personal service levels and trade show execution expertise to the Bronner Bros. events.”

About Bronner Bros.
Headquartered in Atlanta, Bronner Bros., Inc. (BB) is a privately held, family-owned company founded in 1947 by Dr. Nathaniel H. Bronner, Sr. and his brother Arthur E. Bronner, Sr. Today, the BB Enterprise consists of multicultural beauty products, UPSCALE Magazine and professional trade shows, which attract more than 60,000 salon and barber professionals annually. BB employs more than 100 people in its manufacturing plant, shipping operations and corporate offices. For more information about the company, visit http://bronnerbros.com/ourhistory/. Join the show community on Facebook, Instagram, Twitter and Snapchat @bronnerbros.

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644 or ddoody@theexpogroup.com
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September / 7 / 2017

September 2017 Celebrations


Sneak Peek at October! 


 

 

September / 5 / 2017

The Exposure Podcast September 2017


 

Elena Grant

Welcome to the September 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss the TSNN/SMOTY awards event, reaching a creative flow, and our guest, Elena Grant from Taffy Event Strategies shares her insights on 2 very cool activations at the Coverings Show. (think tiny houses)   Another great Digital Download from Corey Kelley concerning algorithms versus face to face and we find out where in the world is DFD this month. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.