May / 17 / 2017

Nominate Away!


SMOTY Winner Leslie Wiernik and The Expo Group's Randy Pekowski pose wth a slightly larger than normal sized check.  

We recently asked Leslie Wiernik, Executive Director at NASP, about being named one of The Expo Group's Show Managers of the Year in 2016 and her thoughts on the event and the award.

Did you have good time at the TSNN/SMOTY Awards event in New Jersey last year?
I had a great time at the TSNN/SMOTY award last year. Of course the awards banquet was the highlight. However, the Roaring 20s party was a huge hit as it provided a great networking opportunity for everybody. I met a lot of wonderful people and have lots of pics to remember the night.

Where is your award right now?
My award is proudly displayed on a shelf in our office’s reception area, and my St. Jude’s “check” is hanging on the wall.  

What qualities do you think a good show manager should have and why?
A good show manager needs to be a “people” person with strong communication skills. No matter how much time and effort goes into planning a show, things are going to happen. So, it’s all about communicating with the right people to effectively resolve those issues and make it seamless for attendees.

What would you say to people who are reluctant to nominate someone for a SMOTY award?
There are so many great show managers out there who deserve to be recognized! Don’t be reluctant! Nominate away…

Show some appreciation to a deserving event professional today.  Nominations are free, easy to fill out and open to any individual responsible for a trade or association exhibition/convention.

 But hurry! The deadline is June 21. NOMINATE HERE.

 

May / 8 / 2017

Experiential Storytelling Strategy Webinar Replay


 

It's not too late to check out the first of a series of webinars that can help you and your team grow your brand and revenue from your event and exhibit investments.

You can register here and watch our recorded webinar on Experiential Storytelling Strategy

In this webinar, you’ll learn how some of the world’s most successful brands develop their strategies for designing, developing and delivering unique and memorable events.

 

Discover how to:

- Develop the highest value event experience for Attendees, Exhibitors and Sponsors

- Design Physical, Emotional and Learning environments for ultimate experiential impact

- How to Kindle, Create and Collaborate to build compelling Attendee Journeys

- How to best use innovative and emerging technologies for superior effect

You will leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences.

Registration is free and the replay will start immediately

Click Here. 

May / 8 / 2017

2017 May Events


What: IAEE-CTC Spring Fling with Education

Where: The Main Event, Austin, TX

When: May 18

Register: HERE

Dana Freker Doody shares "Designing Attendee Journeys"  Attendees breathe, feel, listen and see at our conventions. How they connect all the touch points and the message they go home with is up to us as meeting professionals. Ensuring the messaging, branding and spurred action are on target requires deliberate action in design of spaces, places, presentations and content development. Interaction points are key along the attendee journey through a trade show or event, encompassing educational offerings, networking opportunities, the exhibition and every spot in between. Exhibitions and events CAN and DO move people. They create emotion and inspire action but only if done well. People want interaction, they want to be wowed.

 

What: Xperience Design Project powered by ASAE

Where: Gaylord National Resort & Convention Center

When: May 23-24

Register: https://xdp.asaecenter.org/

Not your typical tradeshow, XDP has replaced the annual Springtime event and is built specifically for leaders who plan, design, execute and support association events.  The Expo Group is a participating partner and we're looking forward to offering real world solutions and knowledge that will help you grow your brand, attendance and revenue.

 

What: ECEF 2017

Where: JW Marriott, Washington, D.C. 

When: May 30-31

Register: http://www.lippmanconnects.com/events/ecef

The Exhibition and Convention Executives Forum (ECEF) is the one-day event exclusively for CEOs, Presidents, Executive Directors, VPs and C-executives at associations and independent organizers.The Expo Group has been a proud sponsor since ECEF began 16 years ago. 

 

 

May / 8 / 2017

Exposure Podcast for May 2017


Welcome to the May 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with the Senior VP of Meetings and Expositions for ASAE, Amy Ledoux.  She discusses her history with the organization and how ASAE helps associations on so many levels including an exciting event in May called XDP - Xperience Design Project. 

Dana and Todd also recap recent events and give you an opportunity to win a special prize from The Expo Group just by listening.

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

May / 2 / 2017

New Services - New Faces - New Pricing


With a relentless focus on growth-focused strategic design, The Expo Group is pleased to announce the addition of strategic positioning services, experiential audience engagement activations and audio-visual production expertise along with a new pay-for-performance pricing model.

“Corporate brands and associations face new challenges in the competitive landscape, and we are positioning our company to help event professionals navigate solution-choice overload,” says The Expo Group President and Chief Operating Officer Randy Pekowski, “just as we did when our company was founded to implement a solution that simplified the exhibitor service ordering model.

“Through the design and execution of compelling experiences, our team works holistically to help others perform at a higher level and grow their revenues with minimal risk. We work how our clients like to work, and now we do so with an even broader scope of capabilities and a commitment to investment.”

In expandiMichael McCauley, Michael Preston, Gary Wokasng its suite of services, The Expo Group has introduced a new team with rich experiential event and global brand experience. This team, The Expo Group’s Level 5, will help take events and audiences into the 5th era of human society, that of the Imagination Age, In strategically designing participant experiences from ideas to action to results -- with a mind to what they should Think, Do, Keep and Share -- The Expo Group and its Level 5 team make the mundane become memorable, the same-old become innovative.

Joining The Expo Group are Mike McCauley, Executive Vice President, Creative, Level 5; Michael Preston, Executive Vice President, National Accounts, Level 5; and Gary Wokas, Executive Vice President, Operations, Level 5. Based in Chicago, this team has experience with TBA Global and FreemanXP, producing events global companies, associations and higher education institutions.

“We are committed to helping events grow,” Pekowski says. “We are launching a new pricing model for these additional services to show the nature of our commitment to solving real problems. We are investing resources and dollars into the success of our clientele.”

The Expo Group’s new Pay-for-Performance Pricing model includes an ROI calculator for organizers seeking to grow attendance, exhibit and sponsor revenue. Clients willing to make an investment in growing attendance through the use of marketing technologies, for instance, will find The Expo Group a ready and willing investment partner as it contributes to the long-term health of the event.

Learn more about how The Expo Group can help you perform at higher level Today, Tomorrow, and Together on theexpogroup.com

 

About The Expo Group

The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com.

May / 1 / 2017

May 2017 Celebrations


Congratulations to these team members celebrating birthdays and anniversaries in May. 

 

 

Bonus preview of Birthdays and Anniversaries in June! 

 

 

 

April / 20 / 2017

Nominate Now for 2017 SMOTY Awards


Nominate Now for The Expo Group Show Manager of the Year Awards 

Irving, Texas – April 20, 2017 – Nominations are due June 8 for the The Expo Group Show Manager of the Year Awards. All event professionals in associations and corporate entities with authority for bringing attendees and exhibitors together are eligible.

Since 2000, the crystal SMOTY obelisk trophy has been presented to those behind-the-scenes pros creating amazing experiences within their exhibition and convention. Each winner is also honored with a donation to their favorite charity and recognition industrywide. Since 2000, over $80,000 has been donated to charity by The Expo Group in honor of SMOTY winners.

Four trophies will be presented this year at the Trade Show News Network Awards, held August 21-23 in conjunction with Connect Expo. 
 
 • Tier I: 1 to 200 booths
 • Tier II: 201 to 700 booths
 • Tier IV: 701 to 1500 booths
 • Tier V: 1501 or more booths
 
“Rewarding outstanding event professionals regardless of the size of their show or their membership in any organizations is the simple objective of the SMOTY Awards,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “I am always impressed by the nominees, whose achievements are examples from which we all can learn.”
 SMOTY awards are open to all trade show managers, not just clients of The Expo Group. Self-nominations are accepted and encouraged. An independent panel of judges reviews all candidates for their innovative practices, commitment to success, premier customer service and ability to overcome obstacles.
Nominations must be submitted by June 21 at theexpogroup.com.
 
 
About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that helps organizations grow their attendee, sponsorship and exhibits revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644,ddoody@theexpogroup.com.

 

April / 7 / 2017

Out and About in May


May is a busy month for industry events and The Expo Group is out and about and ready to meet you!

 

 

 

What: IAEE Women's Leadership Forum

Where: MGM National Harbor, Oxon Hill, MD

When: May 2

Register: http://www.iaee.com/wlf/

Be sure to stop by and say hi during lunch as we celebrate those honored at the Woman of Achievement Award Presentation. 

 

What: ASAE's Marketing Membership & Communications Conference

Where: Walter E. Washington Convention Center

When: May 2 - 3

Register: https://mmcc.asaecenter.org/

Don't miss The Expo Group's VP, Communications & Strategic Client Solutions Dana Freker Doody as she presents the session, Reinventing the Brand Story: The Overhaul of Public Works Expo on May 2nd. 

 

What: Xperience Design Project powered by ASAE

Where: Gaylord National Resort & Convention Center

When: May 23-24

Register: https://xdp.asaecenter.org/

Not your typical tradeshow, XDP has replaced the annual Springtime event and is built specifically for leaders who plan, design, execute and support association events.  The Expo Group is a participating partner and we're looking forward to offering real world solutions and knowledge that will help you grow your brand, attendance and revenue. 

April / 5 / 2017

Employee Spotlight - Delia


This month's employee spotlight is Delia Sanchez-Stein.