December / 7 / 2017

Multigenerational Experience Design Webinar


There may be as many as four generations attending your show/event/exhibit. So it’s crucial to be thoughtful about each generation’s influencers, learning styles, story bias and technology preferences, all while ensuring you are designing with ‘what’s in it for them’ in mind.

You’ll leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences for every generation that may be in attendance.

Nicole O’Leary, The Expo Group’s Creative Director, will lead this insightful and useful look into how to design experiences that attract, engage, immerse and reward as many as 4 generations of attendees.

Register here to reserve your seat.

Looking forward to having you join us on Wednesday, January 24 at 1PM Est/Noon Central/10AM Pacific.

December / 7 / 2017

Launching A Spectacle


Earlier this year, Level 5 The Expo Group helped launch a 2. 25 billion dollar capital campaign for the University of Illinois at Urbana-Champaign.   According to Senior Director of Strategic Engagement for U of I, Christy Moss, the Level 5 team worked hard at "uncovering some of the brilliance and riches that live within" at the university. 

Using a strategic process that involves multiple interviews with key constituents, Level5 The Expo Group determines the right fit for the culture of that school and then provides a creative plan to boldly bring this vision to life in spectacular fashion.

Watch the video case study to get a sense of how we create an event to capture people’s imagination and connect on a visceral level.

For more information, contact Michael Preston and Level 5 The Expo Group here. 

December / 7 / 2017

Quick Hits from Expo! Expo!


We asked Toby Purdy, our Chief Sales Officer, to give us 5 quick hits about IAEE Expo! Expo! In San Antonio this past month.  Here’s what he had to say...

Attending Expo! Expo! is always experiential as it’s the one time I get to see what is new and exciting in our industry. This year did not disappoint as I walked away with several learnings.

Technology continues to dominate how we connect people.

Whether it was LED beMatrix panels in our own The Expo Group booth to VR experiences in the new Tech Startup Competition, technology as a disrupter and engager helped create a connection at the show.

Big Data is now part of our industry but complexity remains in how to use it.

We often hear people talk about the importance of capturing data points but the ability to strategically utilize that data remains just as important.

Content Curation is no longer a “nice-to-have” but a “must-have.”

Weeding out the good from the bad adds value and brings opportunity.

Associations are redefining their shows – creating new models for engaging exhibitors and attendees.

Not being afraid to challenge the status quo and beta test part of your show is a sure sign of growth and willingness to do what it takes to remain relevant in your industry.

We are definitely an international industry and growth will continue to come from global markets.

It’s a global economy and we’re seeing face-to-face marketing expand from around the world.

Next year’s IAEE Expo! Expo! will be held Dec. 11- 13 in New Orleans.

December / 7 / 2017

The Exposure Podcast December 2017


Mary Pat Heftman

Welcome to the December 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit visit with Mary Pat Heftman from the National Restaurant Association and current PCMA Chair. She shares tips on creating the largest food and beverage show in the world and the future plans of PCMA. 

We also discuss the greatness of IAEE Expo! Expo! and wonder why Owen Wilson says "Wow!"

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

December / 5 / 2017

Event Tech 2017 Takeaway - Ready For Primetime


by Ken Dec, EVP of Marketing & Client Strategies and Aaron Martinez, Senior Designer

The biggest takeaway from this year’s gathering of event technology providers at the 7th annual Event Tech is just how "ready-to-go" many of the technology tools we’ve been talking about are now actively being used to improve live, face-to-face experiences and their management.  Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), Bots and more are no longer just ideas we can/should imagine using – many companies already are implementing these technologies in powerful ways.

The 3Rs – AR/VR/MR

Still the buzz of the show, we saw more and more interesting, real-world applications of these technologies than in any previous year.

Augmented Reality (AR) – Given the sheer number of mobile phones in existance,  it's no wonder AR interest is high. The ability to add a digital overlay to a live environment through mobile-enabled apps indicates that AR may yet turn out to be the most utilized of the "Reality-based" concepts. 

Virtual Reality (VR) – the ability to ‘transport’ users to entirely different environments remains the most powerful VR application type – and with the technology getting easier to use as a result of consumer-driven innovations, costs are going down, attendees are more comfortable using the tools and increasingly have higher expectations in this area.

Some interesting show buzz is the idea that AR and MR will surpass the headset-based VR approach to enhance live experiences sooner than later.

Mixed Reality (MR) - While virtual reality (VR) creates entirely computer-generated environments and augmented reality (AR) overlays computer-generated imagery onto the real world, mixed reality (MR), seeks to blend the physical and digital worlds together. You can imagine how powerful this idea could become. 

Real-world applications in the event space are just beginning, but we see their use ramping up significantly in 2018.

Bots are back

They’ve earned a bad reputation in the social/political realm, but these are incredibly powerful tools that can exponentially improve the exhibitor experience by providing consistent, accurate answers to the more common questions they need answers to. More importantly, it can enable general service contractors to free up their human staff to be more focused on higher, value-added service activities – enabling them to provide a truly concierge-level of service to exhibitors.

Artificial Intelligence (AI) has arrived

We saw powerful demonstrations of using AI-generated data to optimize everything from floorplan to registration design – even enabling on-the-fly experience optimization by utilizing data to move experience locations around overnight to optimize the experience.

Not bolt-ons but must-haves

These technologies have been in the experimental stage for years. No longer. These innovative technologies are now proven in the event field and capable of significantly improving the attendee, exhibitor and sponsor experience.

Here at the Expo Group, we are prepared to help you determine which of these tools are best suited to meet your specific experiential and financial objectives.  For more information, contact us

 

December / 1 / 2017

December 2017 Celebrations


It may be getting cold outside but these birthday and celebrations should warm your heart.  Congrats! 

 

 

And looking ahead to 2018, here's your bonus celebrations! 

 

November / 1 / 2017

The Exposure Podcast November 2017


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  

You can buy Ray's book on Amazon here. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

November / 1 / 2017

Simultaneous Events Wow Live Audiences



Irving, Texas – Nov. 1, 2017 –  The Expo Group simultaneously launched two major campaigns with live events designed to capture the hearts and minds of attendees.

University of Illinois at Urbana-Champaign

“These two events underscore our ability to do unique things, to create boldly audacious events that are new and different and have tremendous impact,” says EVP, Creative for The Expo Group Michael McCauley.

No one has the passion for live audience experiences like The Expo Group Level5, an experienced team of strategists, designers and execution specialists who help corporate, association and higher education clients engage and inspire. The Expo Group is investing in growth-focused experience design and enabling affordable innovation for clients.

Level5 alludes to the fifth era of human society, that of Imagination. We are moving beyond the information age. The Expo Group Level5 works with clients on live events from general sessions to sales meetings to global launches like these two university examples. The two university fundraising campaigns involved global production teams crafting unforgettable experiences including bits of strategic message development, projection mapping, script writing, speaker and volunteer management, look and feel and audience interaction.

University of Florida

University of Florida and University of Illinois at Urbana-Champaign were the hosts of these unrelated but simultaneous events to launch fundraising campaigns totaling more than $5 billion. The word out of UF: “From the initial conversation all the way through the actual kickoff, our experience with Level5 was Level 6! When we say Go Gators, Go Greater, Level 5 helped us Go Greater.”

 
 

 

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644 or ddoody@theexpogroup.com.