May / 2 / 2018

Capture, Keep and Catapult Every Audience Every Time

Capture, Keep and Catapult Every Audience Every Time Webinar  - 

How to keep your attendees alert, engaged, and emotionally connected in an age of chronic distraction. 

This webinar from The Expo Group will be on Wednesday, May 23 at 12 noon/1pm Eastern - Register here

Be it a tradeshow, speech, event, presentation, the tools and techniques of this webinar will show you how to suck your attendees in, keep their focus and catapult them to places they’ve never been before.


We are facing a serious crisis in society today…a crisis of attention. Believe it or not, technology is only PART of the problem. Our mental lives seem splintered by external factors that rob us of focus and disrupt our ability to simply pay attention. By all accounts, the situation is getting worse, not better.

Impacts on our Customers:

When we are trying to reach and connect with customers, booth attendees and audience members at our live events, often times the things we put most emphasis on, are causing the distraction!

"Never Let Them Expect What To Expect"

Marshall McLuhan so famously coined this phrase (above) and what he meant was that the form of a medium embeds itself in any message it would transmit or convey, which actually influences the message itself.  If that sounds like a mouthful, think about it this way. A PowerPoint presentation is meant simply to AMPLIFY and MODIFY the message, yet we put SO MUCH emphasis on it, the tail wags the dog. Meaning, we have marvelously produced electronic graphics that no one cares about because we fail to create an emotional connection with the audience. Better put, Abraham Lincoln delivered the Gettysburg Address with no PowerPoint and people are still talking about it.

What about your last speech?

The Webinar

This interactive webinar presented by Level5 EVP, Creative Michael McCauley will teach you tools, techniques and strategies to get your people focused and FAST. How to keep them engaged, so they never forget the message.

To register for this free webinar from The Expo Group click below. 

May / 2 / 2018

The Exposure Podcast May 2018

Amy Schwandt

Welcome to the May 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, we visit with Amy Schwandt from AC Business Media and a 2016 The Expo Group Show Manager of the Year award honoree.  Amy shares her thoughts on what makes a good show manager, how to really connect with your clients and what her award and nomination meant to her. 

We also talk about some takeaways from XDP and how it's imperative to treat your attendees, exhibitors and sponsors like people and remember the human factor. 

Plus another great Digital Download from Corey Kelley about the internet of things. 

You can nominate a deserving event professional here

Thanks for listening! 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here


Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at)  

April / 4 / 2018

Global Meetings Industry Day 2018

Join The Expo Group by helping us celebrate Global Meetings Industry Day (GMID) on April 12, 2018 as leaders from across the meetings and events industry come together to showcase the real impact that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions have on people, business and communities. Meeting professionals across the world participate in the international day of advocacy, with more than 120 events held across 6 continents in 2017.

This year's tagline is "Real results, real impact, all around the world."


For more information visit 



April / 2 / 2018

April 2018 Celebrations

Once again, April showers bring...April celebrations.  Congrats to these folks in The Expo Group family! 


And for those of you looking forward to May....

March / 21 / 2018

The Expo Group Show Manager of the Year Awards Nominations Due

The Expo Group Show Manager of the Year Awards Nominations Due

Irving, Texas – March 21, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, is now accepting nominations from across the industry for The Expo Group Show Manager of the Year (SMOTY) Awards. The awards program annually recognizes great leaders in events and trade shows. 

“Honorees of the SMOTY Awards wow everyone with their commitment, innovation and excellence,” says President and COO of The Expo Group Randy Pekowski. “This awards program is a way for us all to recognize people who don’t always receive accolades in the press or within our industry associations. By presenting these awards and making donations to the award winners’ choice of charities, we contribute to elevating the importance of the business events profession and the meaning of bringing buyers and sellers together face to face.” 

To nominate a show manager, please visit There is no fee attached to nominating, and anyone responsible for the production of a trade show is eligible regardless of any affiliation with The Expo Group. Self-nominations are accepted; all are presented to our panel of independent judges.

“It was truly an honor to be recognized for the SMOTY Award and I feel very humbled to be in the company of the previous SMOTY Award winners. It is very generous for The Expo Group to sponsor this program and to support the charities designated by the SMOTY Award winners,” says 2017 honoree Tom Carbott of MHI.

This year the SMOTY trophies will be presented Aug. 11 during the TSNN Awards in Louisville. Honorees receive complimentary registration and travel to that event as well as a $500 donation to their favorite charity or educational institution.

Previous SMOTY winners are featured at and include managers of events with as few as 50 booths to well over 2,000 from across the United States. The deadline to nominate is June 15.

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at or contact Dana Freker Doody at 972.580.9000 or