February / 5 / 2018

City Planning Tenets Amp Up Trade Show Layouts


At PCMA Convening Leaders in Nashville, The Expo Group's Dana Freker Doody presented a session on using city planning ideas to create engaging events.  She was interviewed later that day in the media hub live from the event by Amanda Marijanovic.  Check out the 7 minute interview above as Dana reviews some of those principles involved in creating a better space for everyone. 

City planning tenets can guide experience architects as they develop compelling events for all stakeholders. At PCMA Convening Leaders, our Dana Freker Doody translated seven principles shared by a City of Nashville planner into the event world. 

Create a Sense of Place – 

Central hub, organizer space like this sponsored garden area. 

Mixed Use Amenities –

Recognize the attendee as a person

Activate the Streets to Engage –

Education, games and more like writing down improvement ideas. 

Set Environment Standards –

Work with Exhibitors

Refuges for People –

Lounge spaces, brain relaxers with comfortable seating and inviting areas. 

Scale of Streets –

Change up the layout

Communicate to Stakeholders –

Be Strategic!

If you would like to learn more, contact us at rethink@theexpogroup.com. 

February / 2 / 2018

The Exposure Podcast February 2018


Randy Pekowski                  Toby Purdy     

Welcome to the February 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, Dana and Todd take a look at the industry-first ShowOptimizer™ online tool that helps bridge the budget gap for show organizers trying to innovate. Our interview features The Expo Group's COO and President Randy Pekowski and The Expo Group's CSO Toby Purdy as they discuss the idea behind this exciting new tool. Dana shares more info about her recent sessions at PCMA Convening Leaders and Corey Kelley continues his look at top tech trends for 2018 with his take on AI foundation.

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

January / 30 / 2018

New Tool From The Expo Group Spurs Show and Event Growth


Irving, Texas – Jan. 30, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has debuted a new tool to guide event and trade show planners to grow. ShowOptimizer™ is the first application of its kind to determine risk thresholds and inspire actual investment in growth.

“Corporate brands and associations want help growing their attendance, exhibitor and sponsorship revenue while minimizing their financial risk,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “ShowOptimizer recognizes this struggle and transparently positions The Expo Group as a partner in investment.”

ShowOptimizer is a quick experience, in three minutes answering three questions planners can learn how much The Expo Group would be willing to invest in their growth. That leads to a conversation about strategic objectives that emphasizes real results. ShowOptimizer is available to any planner, marketer, experience architect or business event strategist who is committed to growth.

“We want our clients to have healthy shows and events, to realize a strong return on their investment in exhibitions and to try new things,” says Chief Sales Officer of The Expo Group Toby Purdy. “We invest, you grow. Together we can find better ways to make events and exhibitions stronger.”

The Expo Group has a framework for strategically mapping needs and bringing in proven technology partners. Already in sharing the risk with clients, The Expo Group has seen technology and marketing deployments have big impacts on growing attendance and exhibits.

This offer is open to all, and those interested should go to http://www.showoptimizer.com to grow.

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.751.9644 or ddoody@theexpogroup.com.

January / 4 / 2018

The Expo Group at PCMA Convening Leaders


Join The Expo Group at these educational sessions happening at PCMA Convening Leaders in Nashville this month! 

Dana Freker Doody - VP COMMUNICATIONS & STRATEGIC CLIENT SOLUTIONS

  • Media Studio: Podcast 101

    • 10:45am Monday
    • Convene Media Session
    • Media Studio, Level 3
      • Podcasts are exploding in number and popularity. Explore whether this media channel is right for your event and year-round engagement strategy, and how to pull it off.
      •  
  • Amplify Your Event Design by Taking Cues from City Planning

    • 8:30am Tuesday
    • Conference Session
    • Room 209ABC
      • If you’re looking for event design inspiration it’s time to broaden your scope to outside the industry. We’ll challenge you to build your next event through the lens of a city planner. Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking.
      •  
  • Rock City Planning Tenets to Amp Up Trade Show Layouts

    • 2pm Tuesday
    • Future of F2F Session
    • Davidson Ballroom, Changing Strategies Theater
      • We are all experiential architects at a time when demands for experiences are rapidly evolving. Use your trade show layout to drive brand equity, incentivize specific behaviors and create a trade show environment that brings buyers and sellers together in compelling ways. Discover forward-thinking solutions learned from city planners that can be directly applied to your experience design.
      •  

Nicole O'Leary - CREATIVE DIRECTOR

  • New Expectations - Designing for Your Evolving Audiences

    • 1:30pm Monday
    • Davidson Ballroom, Changing Mindset Theater
      • Do you know how your event audience is changing and what their expectations will be? Four generations of participants create the need for a new mindset in designing meetings, events and trade shows. Join Nicole O’Leary, Creative Director with The Expo Group as she leads a fascinating and practical discussion on your future audience’s needs and how it will impact your strategy and planning.

December / 7 / 2017

Launching A Spectacle


Earlier this year, Level 5 The Expo Group helped launch a 2. 25 billion dollar capital campaign for the University of Illinois at Urbana-Champaign.   According to Senior Director of Strategic Engagement for U of I, Christy Moss, the Level 5 team worked hard at "uncovering some of the brilliance and riches that live within" at the university. 

Using a strategic process that involves multiple interviews with key constituents, Level5 The Expo Group determines the right fit for the culture of that school and then provides a creative plan to boldly bring this vision to life in spectacular fashion.

Watch the video case study to get a sense of how we create an event to capture people’s imagination and connect on a visceral level.

For more information, contact Michael Preston and Level 5 The Expo Group here. 

December / 7 / 2017

The Exposure Podcast December 2017


Mary Pat Heftman

Welcome to the December 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit visit with Mary Pat Heftman from the National Restaurant Association and current PCMA Chair. She shares tips on creating the largest food and beverage show in the world and the future plans of PCMA. 

We also discuss the greatness of IAEE Expo! Expo! and wonder why Owen Wilson says "Wow!"

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

November / 1 / 2017

The Exposure Podcast November 2017


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  

You can buy Ray's book on Amazon here. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.