August / 17 / 2017

Toby Purdy Tapped for CSO Role


Toby Purdy Becomes Chief Sales Officer for The Expo Group

Irving, Texas – August 17, 2017 – The Expo Group announced today Toby Purdy has joined the company as Chief Sales Officer.

“Growth at The Expo Group is a constant. We are accelerating at a fast pace as the market moves to overcome the status quo and understands we can solve their challenges with compelling experiences and investment in growing client revenues,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “Toby is the right leader for our growth and customer strategies. I am excited about what we will achieve together in the years to come.”

Purdy’s experience ranges across family-owned firms and Fortune 100 companies. He brings a mix of expertise in trade shows and events, including a significant tenure at Freeman, along with proven leadership performance at brands such as Frito-Lay, Greyhound Bus Line and Borden Dairy.

“I am excited to join such a dynamic and well-respected organization that has been built on values and people for over 25 years,” Purdy says. “Corporate brands and associations face new challenges in the competitive landscape, and I have an unwavering commitment to the customer journey and ensuring we steward their brands through all aspects of our business.”

Purdy will office from The Expo Group headquarters and can be reached at 972.580.9000. Learn more about how The Expo Group is investing in innovation to drive revenue here and meet the rest of the company’s servant leaders, too.

About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com and contact Dana Freker Doody at 972.580.9000.

August / 7 / 2017

Event Marketer Partners With The Expo Group


Event Marketer Names The Expo Group as Exclusive 2018 Event Services Partner for Experiential Marketing Summit and EventTech

Leading event strategy, design and production company becomes official provider of event services at the experiential marketing industry’s top two leading conferences and trade shows.

AUGUST 7, 2017, NORWALK, CT - Event Marketer, the world’s leading content resource on event and experiential marketing, announced that it has retained The Expo Group to serve as the exclusive event services partner for the Experiential Marketing Summit 2018 and EventTech 2018.

“We could not be more excited to start working with The Expo Group’s team,” says Jeff Fortmann, Event Marketer business director. “We will continue to expand our events in 2018 for attendees, exhibitors and sponsors—The Expo Group will play a key role in it all.”

A leading producer of shows, exhibits and events, The Expo Group will provide to Event Marketer a blend of Strategy, Design and Delivery services to create compelling, memorable and shareable experiences for EMS and ET attendees, exhibitors and sponsors. The Expo Group and EM will partner on such initiatives as:

•  An Audience Journey-Centric Experience Strategy spanning inventive session types, innovative digital engagement and engagements that take place beyond the event venues

•  New Multi-Audience Experience Design elements featuring immersive experiences that engage attendees in new ways

•  All-new Innovative Supply Chain Management components that streamline how exhibitors and sponsors will activate before and at both events.

 “We’re thrilled to be working with Event Marketer. This represents a unique opportunity to drive significant innovation across the experiential industry,” says The Expo Group President Randy Pekowski.   “Our entire team is going to enjoy helping EM innovate at the industry’s top two conferences and expos.”

ABOUT EVENT MARKETER
Founded in 2002, Event Marketer is the world’s largest content resource on event and experiential marketing—the brand’s portfolio serves more than 100,000 Fortune 1000 marketers and includes Event Marketer magazine, eventmarketer.com, the Experiential Marketing Summit, EventTech and the Ex Awards. Event Marketer is owned by Access Intelligence. Learn more at eventmarketer.com.

ABOUT THE EXPO GROUP
The Expo Group is a trusted exhibition and events partner helping organizations grow their attendee, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered in Dallas with offices in Atlanta, Boston, Las Vegas, Chicago, Austin/San Antonio, Orlando and Washington D.C. Learn more at Learn more at: theexpogroup.com

August / 2 / 2017

The Expo Group Digs In With APWA Snow Show


The Expo Group Digs In with APWA Snow Show

Irving, Texas – Aug. 1, 2017 – The Expo Group has been selected as the General Services Contractor for the American Public Works Association’s North American Snow Conference.

“We wanted a true partner that would help us beyond taking and fulfilling exhibitor orders. The Expo Group’s creativity and consistent focus on how to improve both the attendee and exhibitor experience will elevate the APWA Show for Snow,” says Brenda Shaver, APWA Manager of Meetings. 

APWA’s Snow Conference will be May 6-9, 2018 in Indianapolis with about 2,500 public works and transportation professionals discussing the latest developments in winter maintenance, training for emergency situations and kicking the snow tires on new products and vehicles.

“Our team is excited about the opportunity to help APWA drive up its service levels and create a more meaningful experience overall for attendee members, exhibitors and sponsors,” says Randy Pekowski, The Expo Group’s President and COO.

 

About APWA
The American Public Works Association (www.apwa.net) is a not-for-profit, international organization of more than 29, 800 members involved in the field of public works. APWA serves its members by promoting professional excellence and public awareness through education, advocacy and the exchange of knowledge. APWA is headquartered in Kansas City, Missouri, has an office in Washington, D.C. and 63 chapters throughout North America. 

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644 or ddoody@theexpogroup.com.

July / 24 / 2017

The Expo Group Show Manager of the Year Awards Honorees Chosen for 2017


The Expo Group Show Manager of the Year
Awards Honorees Chosen for 2017

Irving, Texas – July 24, 2017 – Four show managers have been selected to receive The Expo Group Show Manager of the Year (SMOTY) award for excellence in serving their attendee and exhibitor communities. Since 2000 The Expo Group has honored unsung heroes committed innovation and service.

“The Expo Group SMOTY awards program is one way we give back to the industry, and we are proud to honor people adopting new ideas and creating change,” says President and COO of The Expo Group Randy Pekowski. “These honorees are not our clients, they are simply show managers doing great work that should be recognized.”

The 2017 The Expo Group Show Manager of the Year honorees are:


Tier I, 1 to 200 booths: Jennifer Wishart of SmithBucklin

  Tier II, 201 to 500 booths:Stuart Ruff-Lyon, CMP, DES of The Risk and Insurance Management Society, Inc.

Tier III, 501 to 1,500 booths: Christine Salmon of Diversified Communications
 
   Tier IV, 1,501 or more: Tom Carbott of MHI

SMOTY awardees are known for their commitment and drive. They pay attention to the details that create an awesome show experience, leading the SMOTY judging panel to select them from among the nominees.
The crystal SMOTY obelisk trophies will be presented Aug. 22 during the TSNN Awards event in New Orleans. In addition, The Expo Group will donate $500 in each honoree’s name to the preferred charity. Since 2000 the SMOTY program has resulted in more than $75,000 donated by The Expo Group and matching funds honoring individual winners.

For more information about The Expo Group SMOTY Awards and to learn about past winners, please visit http://www.theexpogroup.com/smoty
 

About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com.

 

July / 14 / 2017

Lessons of an Entrepreneur Book Released


Lessons of an Entrepreneur Book Released

July 14, 2017 – Founder, Chairman and CEO of The Expo Group Ray Pekowski announced today he has just published his first book, Lessons of an Entrepreneur. The book, published through Outskirts Press, is available from major retailers.

"In the book I share stories about being an entrepreneur, taking risks and growing the corporate culture at The Expo Group," Pekowski says. "It’s a short read, a collection of stories, and I’m hoping people learn something that will help them in their own lives and careers."

Pekowski became an entrepreneur in the 1980s, and has grown The Expo Group over the past 26 years into a powerhouse of innovation that excels in personalized service for events and exhibitions clientele. Stories about taking risks, overcoming adversity and building a positive corporate culture are shared in Lessons of an Entrepreneur.

Pekowski recently became Chairman of The Expo Group as Randy Pekowski was promoted to President in February 2016. The book is available in several formats here https://outskirtspress.com/LessonsofanEntrepreneur

July / 7 / 2017

Chad Chappell Joins The Expo Group Sales Team


Chad Chappell Joins The Expo Group Sales Team 

Irving, Texas – July 7, 2017 – Chad Chappell, CMP has joined The Expo Group as National Sales Director. 

“Professionals like Chad who are true solution providers and see events holistically are vital to The Expo Group’s work as strategic partners, helping clients drive attendee, exhibitor and sponsorship revenue,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “His experience in the hospitality industry is particularly aligned with our emphasis on delivering personalized client experiences and helping people perform at a higher level.”

Chappell most recently served as Director of Sales Development for Visit Baltimore, where he has built a reputation for understanding client needs and devising creative solutions. He also has worked in sales for Starwood Hotels & Resorts and the Dallas convention bureau.

“The values, service levels and commitment to innovation from The Expo Group are exactly what I want to offer my clientele in this next phase of my career,” Chappell says. “As a partner, I want to work with clients to solve real problems to make a difference for not just their trade shows and meetings, but the larger strategic objectives, advocacy efforts and membership.”

Serving our industry is important to Chappell, who was named the 2005 Meeting Professionals International (MPI) Marion N. Kershner Memorial Chapter Leader and the 2000 MPI Tomorrow’s Leader. He also served as president of MPI’s Potomac Chapter in 2002. In addition to his commitment to MPI, Chad is an active member of the American Society of Association Executives, International Association for Exhibitions and Events, and Professional Convention Management Association.  Chad earned a bachelor’s degree from Towson University and holds a Certified Meeting Professional designation.

Chappell will remain in his beloved Baltimore to be near Washington D.C. and Chesapeake area clientele. He can be reached by calling The Expo Group headquarters at 972.580.9000 or by email at cchappell@theexpogroup.com.

Learn more about how The Expo Group is investing in innovation to drive revenue at theexpogroup.com.

About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to grow their attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results.
The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644,ddoody@theexpogroup.com.

 

May / 2 / 2017

New Services - New Faces - New Pricing


With a relentless focus on growth-focused strategic design, The Expo Group is pleased to announce the addition of strategic positioning services, experiential audience engagement activations and audio-visual production expertise along with a new pay-for-performance pricing model.

“Corporate brands and associations face new challenges in the competitive landscape, and we are positioning our company to help event professionals navigate solution-choice overload,” says The Expo Group President and Chief Operating Officer Randy Pekowski, “just as we did when our company was founded to implement a solution that simplified the exhibitor service ordering model.

“Through the design and execution of compelling experiences, our team works holistically to help others perform at a higher level and grow their revenues with minimal risk. We work how our clients like to work, and now we do so with an even broader scope of capabilities and a commitment to investment.”

In expandiMichael McCauley, Michael Preston, Gary Wokasng its suite of services, The Expo Group has introduced a new team with rich experiential event and global brand experience. This team, The Expo Group’s Level 5, will help take events and audiences into the 5th era of human society, that of the Imagination Age, In strategically designing participant experiences from ideas to action to results -- with a mind to what they should Think, Do, Keep and Share -- The Expo Group and its Level 5 team make the mundane become memorable, the same-old become innovative.

Joining The Expo Group are Mike McCauley, Executive Vice President, Creative, Level 5; Michael Preston, Executive Vice President, National Accounts, Level 5; and Gary Wokas, Executive Vice President, Operations, Level 5. Based in Chicago, this team has experience with TBA Global and FreemanXP, producing events global companies, associations and higher education institutions.

“We are committed to helping events grow,” Pekowski says. “We are launching a new pricing model for these additional services to show the nature of our commitment to solving real problems. We are investing resources and dollars into the success of our clientele.”

The Expo Group’s new Pay-for-Performance Pricing model includes an ROI calculator for organizers seeking to grow attendance, exhibit and sponsor revenue. Clients willing to make an investment in growing attendance through the use of marketing technologies, for instance, will find The Expo Group a ready and willing investment partner as it contributes to the long-term health of the event.

Learn more about how The Expo Group can help you perform at higher level Today, Tomorrow, and Together on theexpogroup.com

 

About The Expo Group

The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com.

April / 20 / 2017

Nominate Now for 2017 SMOTY Awards


Nominate Now for The Expo Group Show Manager of the Year Awards 

Irving, Texas – April 20, 2017 – Nominations are due June 8 for the The Expo Group Show Manager of the Year Awards. All event professionals in associations and corporate entities with authority for bringing attendees and exhibitors together are eligible.

Since 2000, the crystal SMOTY obelisk trophy has been presented to those behind-the-scenes pros creating amazing experiences within their exhibition and convention. Each winner is also honored with a donation to their favorite charity and recognition industrywide. Since 2000, over $80,000 has been donated to charity by The Expo Group in honor of SMOTY winners.

Four trophies will be presented this year at the Trade Show News Network Awards, held August 21-23 in conjunction with Connect Expo. 
 
 • Tier I: 1 to 200 booths
 • Tier II: 201 to 700 booths
 • Tier III: 701 to 1500 booths
 • Tier IV: 1501 or more booths
 
“Rewarding outstanding event professionals regardless of the size of their show or their membership in any organizations is the simple objective of the SMOTY Awards,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “I am always impressed by the nominees, whose achievements are examples from which we all can learn.”
 SMOTY awards are open to all trade show managers, not just clients of The Expo Group. Self-nominations are accepted and encouraged. An independent panel of judges reviews all candidates for their innovative practices, commitment to success, premier customer service and ability to overcome obstacles.
Nominations must be submitted by June 21 at theexpogroup.com.
 
 
About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that helps organizations grow their attendee, sponsorship and exhibits revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644,ddoody@theexpogroup.com.

 

April / 5 / 2017

Webinar - Experiential Storytelling Strategy


You're invited to the first of a series of webinars that can help you and your team grow your brand and revenue from your event and exhibit investments.

Join us on Wednesday, April 26 at 1 PM EDT for our webinar on Experiential Storytelling Strategy

In this webinar, you’ll learn how some of the world’s most successful brands develop their strategies for designing, developing and delivering unique and memorable events.
You’ll learn how to:

- Develop the highest value event experience for Attendees, Exhibitors and Sponsors

- Design Physical, Emotional and Learning environments for ultimate experiential impact

- How to Kindle, Create and Collaborate to build compelling Attendee Journeys

- How to best use innovative and emerging technologies for superior effect


You will leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences.

Registration is free and open now.

Click Here. 

February / 28 / 2017

AAP Chooses The Expo Group


Irving, Texas – February 28, 2017 – The Expo Group has been selected as the General Services Contractor for the American Academy of Periodontology.

“The AAP Annual Meeting is the premier live-learning and networking event in periodontics, and represents the living embodiment of the AAP brand. We chose The Expo Group not only for their expertise in meeting production, but also for their innovative counsel in identifying ways the AAP can enhance attendee experience and provide expanded value to members,” says AAP Executive Director Erin O’Donnell Dotzler.

“We’re very excited to be working with such a highly respected organization,” notes Randy Pekowski, The Expo Group’s President and COO.  “Our team is excited about the opportunity to help AAP drive even deeper engagement with its members, exhibitors, sponsors and attendees through more purposeful experience design and technological innovation.”

The Expo Group will begin working with AAP for the 103rd Annual Meeting this fall in Boston.

 

About the American Academy of Periodontology
The American Academy of Periodontology is an over 8,000-member professional organization for periodontists — specialists in the prevention, diagnosis, and treatment of diseases affecting the gums and supporting structures of the teeth, and in the placement of dental implants. Periodontists receive three additional years of specialized training following dental school. Periodontics is one of the nine dental specialties recognized by the American Dental Association. For more information, visit www.perio.org.

About The Expo Group

The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody at 972.580.9000.