February / 2 / 2018

Webinar Replay - Designing For Different Generations


Designing the learning experiences and the locations in which we bring people together must now start with studying the habits of Gen Z and Millennials. For these younger professionals, community spaces are extensions of their homes. Think Starbucks, the condo pool, the fun break room with the beer fridge depicted at tech startup companies. Alternative creative spaces is where this group prefers to work – they are working in extreme comfort, on their own timelines and increasingly remotely.

Nicole O’Leary, The Expo Group’s Creative Director, recently led an insightful and useful webinar looking into how to design experiences that attract, engage, immerse and reward as many as 4 generations of attendees.

In case you missed it, you can click here to quickly register and watch the video. 

February / 2 / 2018

The Exposure Podcast February 2018


Randy Pekowski                  Toby Purdy     

Welcome to the February 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, Dana and Todd take a look at the industry-first ShowOptimizer™ online tool that helps bridge the budget gap for show organizers trying to innovate. Our interview features The Expo Group's COO and President Randy Pekowski and The Expo Group's CSO Toby Purdy as they discuss the idea behind this exciting new tool. Dana shares more info about her recent sessions at PCMA Convening Leaders and Corey Kelley continues his look at top tech trends for 2018 with his take on AI foundation.

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

January / 30 / 2018

New Tool From The Expo Group Spurs Show and Event Growth


Irving, Texas – Jan. 30, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, has debuted a new tool to guide event and trade show planners to grow. ShowOptimizer™ is the first application of its kind to determine risk thresholds and inspire actual investment in growth.

“Corporate brands and associations want help growing their attendance, exhibitor and sponsorship revenue while minimizing their financial risk,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “ShowOptimizer recognizes this struggle and transparently positions The Expo Group as a partner in investment.”

ShowOptimizer is a quick experience, in three minutes answering three questions planners can learn how much The Expo Group would be willing to invest in their growth. That leads to a conversation about strategic objectives that emphasizes real results. ShowOptimizer is available to any planner, marketer, experience architect or business event strategist who is committed to growth.

“We want our clients to have healthy shows and events, to realize a strong return on their investment in exhibitions and to try new things,” says Chief Sales Officer of The Expo Group Toby Purdy. “We invest, you grow. Together we can find better ways to make events and exhibitions stronger.”

The Expo Group has a framework for strategically mapping needs and bringing in proven technology partners. Already in sharing the risk with clients, The Expo Group has seen technology and marketing deployments have big impacts on growing attendance and exhibits.

This offer is open to all, and those interested should go to http://www.showoptimizer.com to grow.

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.751.9644 or ddoody@theexpogroup.com.

January / 4 / 2018

The Expo Group Wins International Carwash Association Event and Trade Show Business


Irving, Texas – Jan. 4, 2018 – The Expo Group, an exhibitions and events partner that invests in growth, will provide event-related services to International Carwash Association® as ICA seeks to boost the experience of their attendee, exhibitor and sponsor stakeholders at The Car Wash Show®. The Car Wash Show is the largest convention in its sector, bringing together buyers and sellers from more than 30 countries. The Car Wash Show is #148 on the Trade Show News Network Top 250 list. 

“The Expo Group has the experience and creativity to exceed the elevated expectations of our exhibitors and attendees,” says Eric Wulf, CEO of ICA. “Their commitment to exhibitor service and the Single Source Solution® as well as advantageous investments make them our ideal partner as we grow our events.” 

“Having produced ICA’s newest event, Splash!, for two years, our team is not only familiar with needs of the car wash community but also event goals for the ICA team, leading to a smooth transition,” says Randy Pekowski, The Expo Group’s President and COO. “Through the design and execution of compelling experiences, The Expo Group works holistically to help others perform at a higher level and grow their revenues. We work how our clients like to work, and focus on their strategic objectives first and foremost.”

ICA represents the retail and supply segments of the professional car wash industry around the globe and produces The Car Wash Show and Car Wash Show Europe®, as well as a variety of educational and networking events. The Car Wash Show occurs annually in the United States featuring equipment and supply manufacturers, car wash operators and potential investors. This year the show is April 26-28 in the Las Vegas Convention Center.

 

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644 or ddoody@theexpogroup.com.

December / 7 / 2017

Multigenerational Experience Design Webinar


There may be as many as four generations attending your show/event/exhibit. So it’s crucial to be thoughtful about each generation’s influencers, learning styles, story bias and technology preferences, all while ensuring you are designing with ‘what’s in it for them’ in mind.

You’ll leave this session with a complete set of tools to guide you through creating attendee-centric, content-rich events, exhibits and experiences for every generation that may be in attendance.

Nicole O’Leary, The Expo Group’s Creative Director, will lead this insightful and useful look into how to design experiences that attract, engage, immerse and reward as many as 4 generations of attendees.

Register here to reserve your seat.

Looking forward to having you join us on Wednesday, January 24 at 1PM Est/Noon Central/10AM Pacific.

November / 1 / 2017

The Exposure Podcast November 2017


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  

You can buy Ray's book on Amazon here. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

October / 4 / 2017

Webinar Replay - Transforming The Live Experience


Looking to breathe new life into your live experience? Learn how to craft more engaging programs by following a proven methodology developed by The Expo Group Level5 experts that includes: - Design - Story - Meaning - Empathy - Symphony - Play.

Using actual case studies, vivid images and much, this free webinar replay is an engaging, thought-provoking and educational hour. Just click here to register and view instantly. 

September / 1 / 2017

Webinar - Transforming The Live Experience


Looking to breathe new life into your live experience? Learn how to craft more engaging programs by following a proven methodology developed by The Expo Group Level5 experts that includes: - Design - Story - Meaning - Empathy - Symphony - Play.

Using actual case studies, infographics, videos and more, this free webinar promises to be an engaging, thought-provoking and educational hour on Thursday, September 14 at 1pm Eastern Time. 

Register here but hurry, seats are filling fast! 

August / 17 / 2017

Toby Purdy Tapped for CSO Role


Toby Purdy Becomes Chief Sales Officer for The Expo Group

Irving, Texas – August 17, 2017 – The Expo Group announced today Toby Purdy has joined the company as Chief Sales Officer.

“Growth at The Expo Group is a constant. We are accelerating at a fast pace as the market moves to overcome the status quo and understands we can solve their challenges with compelling experiences and investment in growing client revenues,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “Toby is the right leader for our growth and customer strategies. I am excited about what we will achieve together in the years to come.”

Purdy’s experience ranges across family-owned firms and Fortune 100 companies. He brings a mix of expertise in trade shows and events, including a significant tenure at Freeman, along with proven leadership performance at brands such as Frito-Lay, Greyhound Bus Line and Borden Dairy.

“I am excited to join such a dynamic and well-respected organization that has been built on values and people for over 25 years,” Purdy says. “Corporate brands and associations face new challenges in the competitive landscape, and I have an unwavering commitment to the customer journey and ensuring we steward their brands through all aspects of our business.”

Purdy will office from The Expo Group headquarters and can be reached at 972.580.9000. Learn more about how The Expo Group is investing in innovation to drive revenue here and meet the rest of the company’s servant leaders, too.

About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com and contact Dana Freker Doody at 972.580.9000.

August / 7 / 2017

Event Marketer Partners With The Expo Group


Event Marketer Names The Expo Group as Exclusive 2018 Event Services Partner for Experiential Marketing Summit and EventTech

Leading event strategy, design and production company becomes official provider of event services at the experiential marketing industry’s top two leading conferences and trade shows.

AUGUST 7, 2017, NORWALK, CT - Event Marketer, the world’s leading content resource on event and experiential marketing, announced that it has retained The Expo Group to serve as the exclusive event services partner for the Experiential Marketing Summit 2018 and EventTech 2018.

“We could not be more excited to start working with The Expo Group’s team,” says Jeff Fortmann, Event Marketer business director. “We will continue to expand our events in 2018 for attendees, exhibitors and sponsors—The Expo Group will play a key role in it all.”

A leading producer of shows, exhibits and events, The Expo Group will provide to Event Marketer a blend of Strategy, Design and Delivery services to create compelling, memorable and shareable experiences for EMS and ET attendees, exhibitors and sponsors. The Expo Group and EM will partner on such initiatives as:

•  An Audience Journey-Centric Experience Strategy spanning inventive session types, innovative digital engagement and engagements that take place beyond the event venues

•  New Multi-Audience Experience Design elements featuring immersive experiences that engage attendees in new ways

•  All-new Innovative Supply Chain Management components that streamline how exhibitors and sponsors will activate before and at both events.

 “We’re thrilled to be working with Event Marketer. This represents a unique opportunity to drive significant innovation across the experiential industry,” says The Expo Group President Randy Pekowski.   “Our entire team is going to enjoy helping EM innovate at the industry’s top two conferences and expos.”

ABOUT EVENT MARKETER
Founded in 2002, Event Marketer is the world’s largest content resource on event and experiential marketing—the brand’s portfolio serves more than 100,000 Fortune 1000 marketers and includes Event Marketer magazine, eventmarketer.com, the Experiential Marketing Summit, EventTech and the Ex Awards. Event Marketer is owned by Access Intelligence. Learn more at eventmarketer.com.

ABOUT THE EXPO GROUP
The Expo Group is a trusted exhibition and events partner helping organizations grow their attendee, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered in Dallas with offices in Atlanta, Boston, Las Vegas, Chicago, Austin/San Antonio, Orlando and Washington D.C. Learn more at Learn more at: theexpogroup.com