November / 1 / 2017

The Exposure Podcast November 2017


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  

You can buy Ray's book on Amazon here. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

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Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

October / 4 / 2017

Webinar Replay - Transforming The Live Experience


Looking to breathe new life into your live experience? Learn how to craft more engaging programs by following a proven methodology developed by The Expo Group Level5 experts that includes: - Design - Story - Meaning - Empathy - Symphony - Play.

Using actual case studies, vivid images and much, this free webinar replay is an engaging, thought-provoking and educational hour. Just click here to register and view instantly. 

September / 1 / 2017

Webinar - Transforming The Live Experience


Looking to breathe new life into your live experience? Learn how to craft more engaging programs by following a proven methodology developed by The Expo Group Level5 experts that includes: - Design - Story - Meaning - Empathy - Symphony - Play.

Using actual case studies, infographics, videos and more, this free webinar promises to be an engaging, thought-provoking and educational hour on Thursday, September 14 at 1pm Eastern Time. 

Register here but hurry, seats are filling fast! 

August / 17 / 2017

Toby Purdy Tapped for CSO Role


Toby Purdy Becomes Chief Sales Officer for The Expo Group

Irving, Texas – August 17, 2017 – The Expo Group announced today Toby Purdy has joined the company as Chief Sales Officer.

“Growth at The Expo Group is a constant. We are accelerating at a fast pace as the market moves to overcome the status quo and understands we can solve their challenges with compelling experiences and investment in growing client revenues,” says The Expo Group President and Chief Operating Officer Randy Pekowski. “Toby is the right leader for our growth and customer strategies. I am excited about what we will achieve together in the years to come.”

Purdy’s experience ranges across family-owned firms and Fortune 100 companies. He brings a mix of expertise in trade shows and events, including a significant tenure at Freeman, along with proven leadership performance at brands such as Frito-Lay, Greyhound Bus Line and Borden Dairy.

“I am excited to join such a dynamic and well-respected organization that has been built on values and people for over 25 years,” Purdy says. “Corporate brands and associations face new challenges in the competitive landscape, and I have an unwavering commitment to the customer journey and ensuring we steward their brands through all aspects of our business.”

Purdy will office from The Expo Group headquarters and can be reached at 972.580.9000. Learn more about how The Expo Group is investing in innovation to drive revenue here and meet the rest of the company’s servant leaders, too.

About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com and contact Dana Freker Doody at 972.580.9000.

August / 7 / 2017

Event Marketer Partners With The Expo Group


Event Marketer Names The Expo Group as Exclusive 2018 Event Services Partner for Experiential Marketing Summit and EventTech

Leading event strategy, design and production company becomes official provider of event services at the experiential marketing industry’s top two leading conferences and trade shows.

AUGUST 7, 2017, NORWALK, CT - Event Marketer, the world’s leading content resource on event and experiential marketing, announced that it has retained The Expo Group to serve as the exclusive event services partner for the Experiential Marketing Summit 2018 and EventTech 2018.

“We could not be more excited to start working with The Expo Group’s team,” says Jeff Fortmann, Event Marketer business director. “We will continue to expand our events in 2018 for attendees, exhibitors and sponsors—The Expo Group will play a key role in it all.”

A leading producer of shows, exhibits and events, The Expo Group will provide to Event Marketer a blend of Strategy, Design and Delivery services to create compelling, memorable and shareable experiences for EMS and ET attendees, exhibitors and sponsors. The Expo Group and EM will partner on such initiatives as:

•  An Audience Journey-Centric Experience Strategy spanning inventive session types, innovative digital engagement and engagements that take place beyond the event venues

•  New Multi-Audience Experience Design elements featuring immersive experiences that engage attendees in new ways

•  All-new Innovative Supply Chain Management components that streamline how exhibitors and sponsors will activate before and at both events.

 “We’re thrilled to be working with Event Marketer. This represents a unique opportunity to drive significant innovation across the experiential industry,” says The Expo Group President Randy Pekowski.   “Our entire team is going to enjoy helping EM innovate at the industry’s top two conferences and expos.”

ABOUT EVENT MARKETER
Founded in 2002, Event Marketer is the world’s largest content resource on event and experiential marketing—the brand’s portfolio serves more than 100,000 Fortune 1000 marketers and includes Event Marketer magazine, eventmarketer.com, the Experiential Marketing Summit, EventTech and the Ex Awards. Event Marketer is owned by Access Intelligence. Learn more at eventmarketer.com.

ABOUT THE EXPO GROUP
The Expo Group is a trusted exhibition and events partner helping organizations grow their attendee, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company is headquartered in Dallas with offices in Atlanta, Boston, Las Vegas, Chicago, Austin/San Antonio, Orlando and Washington D.C. Learn more at Learn more at: theexpogroup.com

August / 2 / 2017

The Expo Group Digs In With APWA Snow Show


The Expo Group Digs In with APWA Snow Show

Irving, Texas – Aug. 1, 2017 – The Expo Group has been selected as the General Services Contractor for the American Public Works Association’s North American Snow Conference.

“We wanted a true partner that would help us beyond taking and fulfilling exhibitor orders. The Expo Group’s creativity and consistent focus on how to improve both the attendee and exhibitor experience will elevate the APWA Show for Snow,” says Brenda Shaver, APWA Manager of Meetings. 

APWA’s Snow Conference will be May 6-9, 2018 in Indianapolis with about 2,500 public works and transportation professionals discussing the latest developments in winter maintenance, training for emergency situations and kicking the snow tires on new products and vehicles.

“Our team is excited about the opportunity to help APWA drive up its service levels and create a more meaningful experience overall for attendee members, exhibitors and sponsors,” says Randy Pekowski, The Expo Group’s President and COO.

 

About APWA
The American Public Works Association (www.apwa.net) is a not-for-profit, international organization of more than 29, 800 members involved in the field of public works. APWA serves its members by promoting professional excellence and public awareness through education, advocacy and the exchange of knowledge. APWA is headquartered in Kansas City, Missouri, has an office in Washington, D.C. and 63 chapters throughout North America. 

About The Expo Group
The Expo Group is a trusted exhibition and events partner that helps organizations grow their attendance, exhibitor and sponsorship revenue through the design and execution of unique, compelling and memorable experiences. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644 or ddoody@theexpogroup.com.

July / 24 / 2017

The Expo Group Show Manager of the Year Awards Honorees Chosen for 2017


The Expo Group Show Manager of the Year
Awards Honorees Chosen for 2017

Irving, Texas – July 24, 2017 – Four show managers have been selected to receive The Expo Group Show Manager of the Year (SMOTY) award for excellence in serving their attendee and exhibitor communities. Since 2000 The Expo Group has honored unsung heroes committed innovation and service.

“The Expo Group SMOTY awards program is one way we give back to the industry, and we are proud to honor people adopting new ideas and creating change,” says President and COO of The Expo Group Randy Pekowski. “These honorees are not our clients, they are simply show managers doing great work that should be recognized.”

The 2017 The Expo Group Show Manager of the Year honorees are:


Tier I, 1 to 200 booths: Jennifer Wishart of SmithBucklin

  Tier II, 201 to 500 booths:Stuart Ruff-Lyon, CMP, DES of The Risk and Insurance Management Society, Inc.

Tier III, 501 to 1,500 booths: Christine Salmon of Diversified Communications
 
   Tier IV, 1,501 or more: Tom Carbott of MHI

SMOTY awardees are known for their commitment and drive. They pay attention to the details that create an awesome show experience, leading the SMOTY judging panel to select them from among the nominees.
The crystal SMOTY obelisk trophies will be presented Aug. 22 during the TSNN Awards event in New Orleans. In addition, The Expo Group will donate $500 in each honoree’s name to the preferred charity. Since 2000 the SMOTY program has resulted in more than $75,000 donated by The Expo Group and matching funds honoring individual winners.

For more information about The Expo Group SMOTY Awards and to learn about past winners, please visit http://www.theexpogroup.com/smoty
 

About The Expo Group
The Expo Group is a trusted exposition, exhibits and events partner that invests in clients to help them grow attendee, sponsorship and exhibits revenue by creating compelling experiences from ideas to design to execution to results. The company has headquarters near Dallas with offices in Atlanta, Boston, Orlando, Las Vegas, Chicago, Austin/San Antonio and Washington D.C. Learn more at www.theexpogroup.com or contact Dana Freker Doody directly at 972.580.9000 x1644, ddoody@theexpogroup.com.

 

July / 14 / 2017

Lessons of an Entrepreneur Book Released


Lessons of an Entrepreneur Book Released

July 14, 2017 – Founder, Chairman and CEO of The Expo Group Ray Pekowski announced today he has just published his first book, Lessons of an Entrepreneur. The book, published through Outskirts Press, is available from major retailers.

"In the book I share stories about being an entrepreneur, taking risks and growing the corporate culture at The Expo Group," Pekowski says. "It’s a short read, a collection of stories, and I’m hoping people learn something that will help them in their own lives and careers."

Pekowski became an entrepreneur in the 1980s, and has grown The Expo Group over the past 26 years into a powerhouse of innovation that excels in personalized service for events and exhibitions clientele. Stories about taking risks, overcoming adversity and building a positive corporate culture are shared in Lessons of an Entrepreneur.

Pekowski recently became Chairman of The Expo Group as Randy Pekowski was promoted to President in February 2016. The book is available in several formats here https://outskirtspress.com/LessonsofanEntrepreneur. All proceeds benefit Communities Foundation of Texas.

July / 6 / 2017

Measuring Engagement To Drive Revenue Webinar Replay


It's not too late to check out the second webinar in our series designed to help you and your team grow your brand and revenue from your event and exhibit investments.

You can register here and watch our recorded webinar on Measuring Engagement to Drive Revenue

In this webinar, you’ll learn about the latest attendee measurement technologies available in the marketplace. In addition, we'll share practical applications and examples in a real case study that show:  

  • How many visits across the show did attendees complete?
  • What areas were “hot and cold”?
  • What times of day saw most activity?
  • How did sponsors and exhibitors fare?

The webinar will also show you how you can use the attendee engagement data to better price both your exhibit space and sponsorship packages based on real data.

Registration is free and the replay will start immediately

Click Here. 

June / 5 / 2017

Webinar - Measuring Engagement To Drive Revenue


You are invited to the 2nd of our webinar series on helping you and your team grow your brand and revenue from your event and exhibit investments.

Join us on Tuesday, June 27 at 1PM EDT for our webinar on Measuring Engagement to Drive Revenue

In this webinar you’ll learn how to use different technologies to measure:

  • How many visits across the show did attendees complete and to what area of the show?
  • What areas were “hot and cold”?
  • What times of day saw most activity?
  • How did sponsors and exhibitors fare?

The webinar will also show you how you can use the attendee engagement data to better price both your exhibit space and sponsorship packages based on real data.

Register here to reserve your seat.