November / 1 / 2017

The Exposure Podcast November 2017


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  

You can buy Ray's book on Amazon here. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

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Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

October / 4 / 2017

The Exposure Podcast Oct 2017


 

Karin Krogh

Welcome to the October 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss event security and EMSSI, The Exhibitions and Meetings Safety and Security Initiative  and we visit with the Speaker Whisperer, Karin Krogh from Engaging Meetings on how to best prepare for your speech, presentation or panel appearance.   Another great Digital Download from Corey Kelley concerning the power now available in your palm and we tease with our tagline for Expo Expo 2017 - We invest. You grow.  And hopefully, you listen as well. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

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Good News! The Exposure podcast is now available on STITCHER Radio

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Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

October / 3 / 2017

Four Critical Factors That Affect Graphic Costs


Illustration provided by Exhibitor Magazine: JOÃO NEVES

The following excerpts are from an article by Linda Armstrong that orginally appeared in Exhibitor Magazine.

Graphics are an often costly but critical component of an exhibit-marketing program. So EXHIBITOR spoke with multiple industry professionals to identify four vital factors that affect graphic-related fees – and to uncover myriad ways to curtail costs. 

Art and Production

One important set of factors that affects graphic costs is the manner in which you develop and deliver artwork, along with how you manage the production process. Here are five quick tips to ensure you don't spend more than you have to in these areas.

• Minimize manipulation time. "Every minute graphic designers, whether at your exhibit house or graphic-supply firm, spend preparing your artwork for production will impact costs," says Josh Terceira, senior graphic designer at Hill & Partners. "So it's in your best interest to ensure that what you submit to your supplier clearly aligns with what that firm needs in terms of file types, sizes, colors, etc."

Long-Term Planning

As the saying goes, "A failure to plan is a plan to fail." A lack of long-term vision and strategic planning may not cost you straight out of the gate, but it can increase your graphic expenses over time. 

• Design for reuse and avoid customization. "One of the best ways to save on graphics is to reuse your elements, which could include everything from repurposing panels for multiple exhibit configurations to using fabric exhibit banners at user-group meetings or corporate events," says Dana Tilghman, CTSM, CMP, senior trade show and events planner at Minitab Inc. To extend the life of a graphic beyond a single event, graphics should be somewhat generic as opposed to customized with show dates or booth numbers. If you must customize a graphic for a specific show, Friedland suggests applying vinyl customization, which can later be removed to create nonshow-specific elements, or pairing your graphics with digital messaging that can be customized on the fly.

 "Investigate costs of reuse versus reproduction." - Alan Sartain, director of graphic design and production at The Expo Group. 

•  Investigate costs of reuse versus reproduction. While it's usually cost effective to reuse graphics multiple times, don't forget to factor in the costs of getting it back to your storage facility after a trade show. "The downside to reuse of some mediums is shipping and storage," says Alan Sartain, director of graphic design and production at The Expo Group. "If your graphics are large, heavy, oddly shaped, and perhaps infrequently used, it might be cheaper to recycle them after a show rather than to ship them back to a warehouse and store them. That's certainly not always the case, but it's wise to do the math to determine the best possible cost savings." 

Click here to read the rest of the article at Exhibitor Online. 

September / 5 / 2017

The Exposure Podcast September 2017


 

Elena Grant

Welcome to the September 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss the TSNN/SMOTY awards event, reaching a creative flow, and our guest, Elena Grant from Taffy Event Strategies shares her insights on 2 very cool activations at the Coverings Show. (think tiny houses)   Another great Digital Download from Corey Kelley concerning algorithms versus face to face and we find out where in the world is DFD this month. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

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Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

August / 3 / 2017

Exposure Podcast August 2017


Welcome to the August 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Dana and Todd talk with "disruptor" Stuart Ruff-Lyon, VP of Events and Education from The Risk Management Society and one of our newest The Expo Group Show Manager of the Year honorees. 

We also learn "Where In The World" Dana has been for the last month and where she's going next.  Plus we find out about another disruptor in our industry writing a new book. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

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Good News! The Exposure podcast is now available on STITCHER Radio

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Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

July / 5 / 2017

Exposure Podcast July 2017


Welcome to the July 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with a member of The Expo Group's Level 5 team, Gary Wokas, EVP Operations. 

Gary shares his thoughts on the Imagination Age, what planners should be thinking about for their upcoming events in terms of audience experiences.

We also hear a new intro for "where in the world is Dana Freker Doody" and we discuss the merits of shooting fireworks inside city limits.  

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

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Good News! The Exposure podcast is now available on STITCHER Radio

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Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

June / 4 / 2017

Exposure Podcast June 2017


Welcome to the June 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with Kevin Dana, Executive Director of Marketing and Product for CORT Trade Show and Event Furnishings. 

Kevin shares his thoughts on the future of event design, where he gets his inspiration and the coolest thing he's seen lately to wow attendees. 

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

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Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

June / 1 / 2017

SMOTY Gives You Street Cred


Eric Z Horn poses with fellow SMOTY Winner Wayneston Harberson at the 2015 The Expo Group Show Manager of the Year Awards

What does it mean to win a Show Manager of the Year Award from The Expo Group? According to Eric Z Horn, Show Director for Cosmoprof North America, it means "street cred" and validation on how you do your job.

Here's what Eric had to say: 

"I am still flying over winning the SMOTY Award on Saturday night….I wanted to convey to you how wonderful this event is for associations and for the people who represent them. I am very fortunate and I work for a non-profit that is very generous, thought provoking, forward thinking and above all passionate. They take care of me and the staff and they are very hands off when it comes to event logistics and decision making. They trust us do what is right for the association, because it is like our family and we want to do right by our family members.

These awards enforce their present attitudes and support our board and the Executive Director’s hands off approach. It is a gauge to say that what they are doing and how they govern the association is correct and right. More importantly, it keeps the board believing in us…and that’s all we ask. Believe in us and let us do our jobs and we will do all we can to make our family better! I know that sounds corny, but it is true. So THANK YOU for giving us the ‘street cred’ along with a very cool crystal award! (and a great weekend in Hotlanta!) I loved it!

Show some appreciation to a deserving event professional today.  Nominations are free, easy to fill out and open to any individual responsible for a trade or association exhibition/convention.

 But hurry! The deadline is June 21. NOMINATE HERE.

 

May / 17 / 2017

Nominate Away!


SMOTY Winner Leslie Wiernik and The Expo Group's Randy Pekowski pose wth a slightly larger than normal sized check.  

We recently asked Leslie Wiernik, Executive Director at NASP, about being named one of The Expo Group's Show Managers of the Year in 2016 and her thoughts on the event and the award.

Did you have good time at the TSNN/SMOTY Awards event in New Jersey last year?
I had a great time at the TSNN/SMOTY award last year. Of course the awards banquet was the highlight. However, the Roaring 20s party was a huge hit as it provided a great networking opportunity for everybody. I met a lot of wonderful people and have lots of pics to remember the night.

Where is your award right now?
My award is proudly displayed on a shelf in our office’s reception area, and my St. Jude’s “check” is hanging on the wall.  

What qualities do you think a good show manager should have and why?
A good show manager needs to be a “people” person with strong communication skills. No matter how much time and effort goes into planning a show, things are going to happen. So, it’s all about communicating with the right people to effectively resolve those issues and make it seamless for attendees.

What would you say to people who are reluctant to nominate someone for a SMOTY award?
There are so many great show managers out there who deserve to be recognized! Don’t be reluctant! Nominate away…

Show some appreciation to a deserving event professional today.  Nominations are free, easy to fill out and open to any individual responsible for a trade or association exhibition/convention.

 But hurry! The deadline is June 21. NOMINATE HERE.

 

May / 8 / 2017

Exposure Podcast for May 2017


Welcome to the May 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with the Senior VP of Meetings and Expositions for ASAE, Amy Ledoux.  She discusses her history with the organization and how ASAE helps associations on so many levels including an exciting event in May called XDP - Xperience Design Project. 

Dana and Todd also recap recent events and give you an opportunity to win a special prize from The Expo Group just by listening.

If you want to listen to this episode (or any previous episodes) right from your computer, click here. 

To subscribe on iTunes, please click here

 

Good News! The Exposure podcast is now available on STITCHER Radio

You can also subscribe using your android device, just copy and paste this link here

Please share this podcast on your social media networks by clicking on any of the social media icons below.  And we would be pleased if you could take a moment and review our podcast on iTunes or Stitcher. 

Questions about the podcast? Contact us at rethink (at) theexpogroup.com.