March / 6 / 2018

The Exposure Podcast for March 2018


Carrie Ferenac     

Welcome to the March 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Thanks for listening! It's our 3-year podcast anniversary! This month, our guest interview is with Carrie Ferenac, the president and owner of Convention News Television. Carrie talks about her background in news media and provides tips on video marketing for the events and exhibits industry. We also talk about Exhibitions Day and why she is passionate about advocacy. Todd and Dana share updates about our recent Kickoff event and how companies can benefit from having an annual all-employees meeting. Another great Digital Download from Corey Kelley as he continues his series on the top event tech of 2018 and we mention that The Expo Group's Show Manager of the Year Award nominations are now open for 2018. 

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February / 2 / 2018

The Exposure Podcast February 2018


Randy Pekowski                  Toby Purdy     

Welcome to the February 2018 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month, Dana and Todd take a look at the industry-first ShowOptimizer™ online tool that helps bridge the budget gap for show organizers trying to innovate. Our interview features The Expo Group's COO and President Randy Pekowski and The Expo Group's CSO Toby Purdy as they discuss the idea behind this exciting new tool. Dana shares more info about her recent sessions at PCMA Convening Leaders and Corey Kelley continues his look at top tech trends for 2018 with his take on AI foundation.

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Questions about the podcast? Contact us at rethink (at) theexpogroup.com.  

December / 7 / 2017

The Exposure Podcast December 2017


Mary Pat Heftman

Welcome to the December 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit visit with Mary Pat Heftman from the National Restaurant Association and current PCMA Chair. She shares tips on creating the largest food and beverage show in the world and the future plans of PCMA. 

We also discuss the greatness of IAEE Expo! Expo! and wonder why Owen Wilson says "Wow!"

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November / 1 / 2017

The Exposure Podcast November 2017


Ray Pekowski

Welcome to the November 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd visit with The Expo Group's Chairman, CEO and now author Ray Pekowski about his new book Lessons of an Entrepreneur - How to grow, take risks and survive. Ray goes into detail about his inspirations, what it means to have servant leadership and who should play him in the movie version of the book.  We also learn more about The Expo Group's booth at this month's IAEE Expo! Expo! in San Antonio.  

You can buy Ray's book on Amazon here. 

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October / 4 / 2017

The Exposure Podcast Oct 2017


 

Karin Krogh

Welcome to the October 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss event security and EMSSI, The Exhibitions and Meetings Safety and Security Initiative  and we visit with the Speaker Whisperer, Karin Krogh from Engaging Meetings on how to best prepare for your speech, presentation or panel appearance.   Another great Digital Download from Corey Kelley concerning the power now available in your palm and we tease with our tagline for Expo Expo 2017 - We invest. You grow.  And hopefully, you listen as well. 

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October / 3 / 2017

Four Critical Factors That Affect Graphic Costs


Illustration provided by Exhibitor Magazine: JOÃO NEVES

The following excerpts are from an article by Linda Armstrong that orginally appeared in Exhibitor Magazine.

Graphics are an often costly but critical component of an exhibit-marketing program. So EXHIBITOR spoke with multiple industry professionals to identify four vital factors that affect graphic-related fees – and to uncover myriad ways to curtail costs. 

Art and Production

One important set of factors that affects graphic costs is the manner in which you develop and deliver artwork, along with how you manage the production process. Here are five quick tips to ensure you don't spend more than you have to in these areas.

• Minimize manipulation time. "Every minute graphic designers, whether at your exhibit house or graphic-supply firm, spend preparing your artwork for production will impact costs," says Josh Terceira, senior graphic designer at Hill & Partners. "So it's in your best interest to ensure that what you submit to your supplier clearly aligns with what that firm needs in terms of file types, sizes, colors, etc."

Long-Term Planning

As the saying goes, "A failure to plan is a plan to fail." A lack of long-term vision and strategic planning may not cost you straight out of the gate, but it can increase your graphic expenses over time. 

• Design for reuse and avoid customization. "One of the best ways to save on graphics is to reuse your elements, which could include everything from repurposing panels for multiple exhibit configurations to using fabric exhibit banners at user-group meetings or corporate events," says Dana Tilghman, CTSM, CMP, senior trade show and events planner at Minitab Inc. To extend the life of a graphic beyond a single event, graphics should be somewhat generic as opposed to customized with show dates or booth numbers. If you must customize a graphic for a specific show, Friedland suggests applying vinyl customization, which can later be removed to create nonshow-specific elements, or pairing your graphics with digital messaging that can be customized on the fly.

 "Investigate costs of reuse versus reproduction." - Alan Sartain, director of graphic design and production at The Expo Group. 

•  Investigate costs of reuse versus reproduction. While it's usually cost effective to reuse graphics multiple times, don't forget to factor in the costs of getting it back to your storage facility after a trade show. "The downside to reuse of some mediums is shipping and storage," says Alan Sartain, director of graphic design and production at The Expo Group. "If your graphics are large, heavy, oddly shaped, and perhaps infrequently used, it might be cheaper to recycle them after a show rather than to ship them back to a warehouse and store them. That's certainly not always the case, but it's wise to do the math to determine the best possible cost savings." 

Click here to read the rest of the article at Exhibitor Online. 

September / 5 / 2017

The Exposure Podcast September 2017


 

Elena Grant

Welcome to the September 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

In this month's podcast, Dana and Todd discuss the TSNN/SMOTY awards event, reaching a creative flow, and our guest, Elena Grant from Taffy Event Strategies shares her insights on 2 very cool activations at the Coverings Show. (think tiny houses)   Another great Digital Download from Corey Kelley concerning algorithms versus face to face and we find out where in the world is DFD this month. 

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August / 3 / 2017

Exposure Podcast August 2017


Welcome to the August 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

Dana and Todd talk with "disruptor" Stuart Ruff-Lyon, VP of Events and Education from The Risk Management Society and one of our newest The Expo Group Show Manager of the Year honorees. 

We also learn "Where In The World" Dana has been for the last month and where she's going next.  Plus we find out about another disruptor in our industry writing a new book. 

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July / 5 / 2017

Exposure Podcast July 2017


Welcome to the July 2017 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. 

This month's podcast features an interview with a member of The Expo Group's Level 5 team, Gary Wokas, EVP Operations. 

Gary shares his thoughts on the Imagination Age, what planners should be thinking about for their upcoming events in terms of audience experiences.

We also hear a new intro for "where in the world is Dana Freker Doody" and we discuss the merits of shooting fireworks inside city limits.  

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