Human–behavioral firm MAYA studied trade shows at our request and released a few startling findings, including some discoveries that reinforced the power of The Expo Group’s business model.


Whitepapers

The Invisible Exhibitor

What Your Exhibitors Aren’t Telling You
(And Why That Matters for the Future of Your Show)



The Invisible Attendee

What Your Attendees Are Thinking
(And Why You Should Care)



A/V and Adult Learning

How Audio and Visual Cues Affect the Brain and Learning at Meetings



Conference Connexity

eBook on how to design conferences for improved networking experiences



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